Tuesday, March 5, 2013

Ramraj Cotton, the leading South Indian brand for Dhoties launch range of inner wears in Karnataka

Ramraj Cotton, the leading South Indian brand for Dhoties launch range of inner wears in Karnataka
Ramraj Cotton, the leader in Dhoties and White shirts today launched range of inner wears. Actor Arjun Sarja, brand ambassador officially launched the product in the city and also inaugurated the exclusive Shop n Shop at Sri Venkatewara Textiles, Magadi Main Road.Ramraj Cotton already has a strong presence in Karnataka for its dhoties, shirts and shirt materials and with the launch of the inner wear range and new products,  Ramraj cotton targets to capture higher market share in Karnataka.

Together in the four South Indian states, Ramraj has over 70% of the market share in the dhoties and white shirts segment.  Speaking on the this occasion , Mr. K.R. Nagarajan, Founder Chariman said “We are happy to expand our presence in Karnataka. We already have a strong dealer network in the State and we hope to take a larger pie of the market share, with the introduction of more new products.”
On the association with Actor Arjun Sarja, Mr Nagarajan added “We found great synergy with the common link patriotism in both of us and the brand as well. As a brand Ramraj is known for purity, ethics and dedication. We believe in Swadeshi and that reflects in our product which has international standards at Indian cost”.

Ramraj will have a manufacturing facility at  Tiruppur , Madurai, Erode and Mumbai with manpower of more than 9000 and with production capacities of 2.5 lacs meters of shirtings and dhoties in a day. Inner garments production per day is 1.25 lac pieces, ready wear cotton white shirts at 25,000 pieces per day. Ramraj Cotton exports to States of UAE, Malaysia, Singapore, Mauritius, Srilanka and parts  of  U. S and U. K.

About Ramraj Cotton: 

Ramraj Cotton was founded at TIRUPPUR, by entrepreneur and visionary , Mr. K. R. Nagaraj. The company was started with single, unwavering vision – to deliver quality ethnic men's wear to people in the southern states. With several years of marketing experience to back him, Mr. Nagaraj understood one simple success mantra – the power of branding. He understood that if his product has to stand out, people need to identify it by a brand name. That's how the brand Ramraj was born.
The Company has now added diversified products like Readymade Wedding Shirts BRANDED IN THE NAME OF  ‘AURCHIN’, Ladies wear  full range in the name of ‘RAMYAM’, Linen Shirting’s, Wedding Collection Gift Sets, Towels, New premium inner Garments THE BRAND CALLED ‘ACOSTE’  and many more to its portfolio to cater the client's increasing demands