Monday, March 4, 2013

Wipro Consumer Care Launches Santoor Shampoo in Andhra Pradesh

Wipro Consumer Care Launches Santoor Shampoo in Andhra Pradesh
Wipro Consumer Care and Lighting (WCCLG), the fast moving consumer goods (FMCG) and Lighting division of Wipro, has entered the hair care segment with the launch of Santoor shampoo in Andhra Pradesh market. It is the only shampoo with 3 natural ingredients - Reetha, Hibiscus and Almond in one, that Cleanses, Conditions and Nourishes your hair. The product is conveniently available in Re. 1 sachet & bottles of 35ml, 90ml & 180ml across Andhra Pradesh.

There have been various ways of keeping the hair fresh & healthy using a wide range of conditioners, shampoos and nutrient rich diet. But the best results have been attained by natural ingredients such as Reetha, Hibiscus and Almonds. The extracts from these 3 ingredients provides nutrients and hormonal support to the hair making it strong, soft and silky. These ingredients also increase the glow of the hair, controls hair fall and relieves dry and itchy scalp.

Enriched with the goodness of both exotic and traditional ingredients, this shampoo enjoys appeal with people from different age brackets.

Santoor is the leading brand in Wipro Consumer Care and Lighting portfolio. Over the years the brand has grown from single soap brand to soap variants, talcum powder, deodorants, handwash, liquid soap, facewash and so on. Today, it is the top selling soap brands in South India. Andhra Pradesh is a key market for Santoor where the brand has consistently been the leader in its category with a market share of 34.8 %. (AC Nielsen Value Market share Jan’13).

About Wipro Consumer Care and Lighting:

Wipro Consumer Care and Lighting Group has a profitable presence in the branded retail market of toilet soaps, hair care soaps, baby care products and lighting products. Its brands include Santoor and Chandrika toilet soaps, Wipro Shikakai hair care soap, Santoor Talc, Wipro Baby Soft range of baby care products and Wipro Safewash liquid detergent. In the wellness segment, Wipro markets Glucovita Glucose powder and Glucovita Honey and Isabgol. In Lighting Wipro has a strong presence in commercial and institutional segment. In the domestic lighting segment Wipro has a complete range of Bulbs, Tube lights, Compact Florescent Lamps and lighting accessories.

About Wipro Limited (NYSE: WIT)

Wipro provides comprehensive IT solutions and services, including systems integration, Information Systems outsourcing, IT enabled services, package implementation, software application development and maintenance, and research and development services to corporations globally. Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company globally. Wipro also has a strong presence in niche market segments of Infrastructure Engineering and Consumer Products & Lighting. For more information, please visit our websites at www.wipro.com