Wednesday, April 17, 2013

HINDWARE TILES AWARDED GRIHA CERTIFICATION

HINDWARE TILES AWARDED GRIHA CERTIFICATION
Market leader brand Hindware from the house of HSIL Limited, added another feather to its cap. Innovating constantly to ensure a better life and a better world, Hindware tiles has been awarded GRIHA (Green Rating for Integrated Habitat Assessment) certification. It is a first, in the tiles category in the market.

GRIHA is a green building evaluation system that has been conceived by TERI and developed jointly with the Ministry of New and Renewable Energy, Government of India. It is a rating tool that helps people assess the performance of their building against certain nationally acceptable benchmarks by evaluating the environmental performance of a building holistically over its entire life cycle, thereby providing a definitive standard for what constitutes a ‘green building’.

GRIHA has included Hindware’s Portinari range made in Brazil & Europe, the Lavigare range (digital), Multi-charge range, Stain Free Soluble Salt range, TechGranit Full Body Vitrified tiles, Exterio range & HD Digital Ceramic Wall range under the GRIHA Criterion 17 and SVAGRIHA Criterion 12. This accomplishment asserts the fact that Hindware tiles are environmentally sustainable products and meet the GRIHA parameters to support the cause of green buildings. These products can be used in the GRIHA and SVAGRIHA registered projects as they meet the GRIHA and SVAGRIHA norms as well by consumers adopting a green cause.

Mr. Rajesh Khanna, Head – Tiles, HSIL Limited, said, “We at Hindware recognize our role to reduce the consumption of natural resources, vital to sustain life. Thus it is a proud moment for us to receive the GRIHA certification. This national recognition is an affirmation of our efforts to recycle, re-use and lessen the environmental pollution at every stage of tile manufacturing and be at par with the requirements of a green building. Hindware has always taken the lead in manufacturing and developing products that are not only superior in quality but also adhere to environmental norms, added, Mr. Khanna.

‘The green building movement in India is gaining impetus and it is heartening to see companies and brands contributing to the cause, said, Ms. MiliMazumdar, Secretary, ADARSH. “Green building features such as, use of recycled, environment friendly and non-toxic building materials coupled with energy efficient and eco-friendly equipment’s are some of the key parameters based on which the GRIHA certification is awarded and Hindware tiles range ticks all the right boxes, added, Ms. Mazumdar.
Hindware Tiles are one of its kind tiles, designed for sheer visual delight. The glazed vitrified wall and floor tiles promise to lend a whole new dimension to modern living spaces. Hindware stunning collection of tiles offer extensive image variations that give a superior natural aspect to the entire surface.

About HSIL Limited
HSIL Limited is the largest Indian manufacturer of sanitary ware products, with a dominant market share of over 40% in the industry. A business conglomerate today, its journey began in the year 1960. At present, it has three distinct subsidiaries; Building Products, Container Glass and EVOK, a specialty home retail venture.

Recognized by its iconic brand ‘hindware’, which has been in the market for 50 years, HSIL’s brand portfolio has expanded under brand ‘Benelave’, ‘Hindware Art’ and ‘Hindware Italian Collection’, offering premium range products.  The luxury brand Queo from Barwood UK is imported and marketed exclusively by HSIL Limited in India. Apart from being a leader in the sanitaryware segment, AGI, its glass container division too is a dominant player in its segment. In 2008, the company ventured into the specialty home interior space through its retail venture, EVOK with stores across India.