Toyota Kirloskar Motor today announced the launch of Toyota Safety Education Programme (TSEP), a traffic safety initiative in Excel Public School, Mysore. TSEP is an interactive learning programme on road safety, designed especially for school children in the age group of 10-15 years.
The program was launched by Chief Guest Dr. Ramegowda, DC, Mysore in the presence of Dr. M A Saleem, IPS, Commissioner of Police, Mysore, Mr. Mathew, Principal, Excel Public School, Mysore and Mr. K Srikanth, Senior Vice President, EA & CSR, Toyota Kirloskar Motor.
TSEP was launched as a pilot project in 2007 in Bangalore followed by its launch, in 2008, across all Indian metropolitan cities. In order to inculcate better traffic discipline and traffic safety education, Toyota has conducted this programme in Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Bangalore, Mangalore and Hubli. Under this programme, Toyota teaches school children and teachers through a one day training programme and also participates in government initiatives to create awareness about traffic safety.
Toyota has been actively engaged in a spectrum of activities specially designed to educate people on traffic safety. Considering the increase in number of fatal accidents happening in India every year, which is more than 130,000, highest among the world, Toyota in India has initiated the Toyota Safety Education Programme.
Sharing details of the programme, Mr. K Srikanth, Senior Vice President, EA & CSR, TKM, said, “As manufacturers of automobile, we think it is our responsibility to support the society in creating awareness on traffic discipline & safe driving. In order to support and understand the need of the same, we provide young children additional road safety information by reaching out to them with the help of this program. We would also like to extend our gratitude to Excel Public School for giving us this opportunity”.
Details of the Toyota Safety Education Programme
The Traffic Safety Interactive Course: Trained instructors use the classroom methodology to educate children in the age group of 10-15 years on road safety. The module contains traffic rules, regulations and information about basic traffic guidelines. At the end of the course children can participate in quizzes and stand a chance to win exciting prizes.
The animation film: Designed for children in the age group of 10-11 years, the seven-minute film emphasizes the importance of traffic rules and regulations. The two main characters in the film – Aki and Maya –are two school children who are given basic road safety tips by Traffy, the road, with the underlying slogan ‘Road Safety - My Right, My Responsibility’.
Traffic Safety Games: The objective of the traffic safety game is to sensitize school children on traffic safety through fun learning activity. The game will include puzzles, card games and board games etc. This activity is designed for the children in the age group of 10 -15 years.
At the end of the TSEP session all participating children will be asked to write and paint on TSEP/Traffic Safety. This is purely optional for the children Computer Game: The objective of the computer game is to impart education to school children on traffic safety through virtual simulation. The computer game will be made available on a CD to all children in the age group of 10-15 years.
The program was launched by Chief Guest Dr. Ramegowda, DC, Mysore in the presence of Dr. M A Saleem, IPS, Commissioner of Police, Mysore, Mr. Mathew, Principal, Excel Public School, Mysore and Mr. K Srikanth, Senior Vice President, EA & CSR, Toyota Kirloskar Motor.
TSEP was launched as a pilot project in 2007 in Bangalore followed by its launch, in 2008, across all Indian metropolitan cities. In order to inculcate better traffic discipline and traffic safety education, Toyota has conducted this programme in Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Bangalore, Mangalore and Hubli. Under this programme, Toyota teaches school children and teachers through a one day training programme and also participates in government initiatives to create awareness about traffic safety.
Toyota has been actively engaged in a spectrum of activities specially designed to educate people on traffic safety. Considering the increase in number of fatal accidents happening in India every year, which is more than 130,000, highest among the world, Toyota in India has initiated the Toyota Safety Education Programme.
Sharing details of the programme, Mr. K Srikanth, Senior Vice President, EA & CSR, TKM, said, “As manufacturers of automobile, we think it is our responsibility to support the society in creating awareness on traffic discipline & safe driving. In order to support and understand the need of the same, we provide young children additional road safety information by reaching out to them with the help of this program. We would also like to extend our gratitude to Excel Public School for giving us this opportunity”.
Details of the Toyota Safety Education Programme
The Traffic Safety Interactive Course: Trained instructors use the classroom methodology to educate children in the age group of 10-15 years on road safety. The module contains traffic rules, regulations and information about basic traffic guidelines. At the end of the course children can participate in quizzes and stand a chance to win exciting prizes.
The animation film: Designed for children in the age group of 10-11 years, the seven-minute film emphasizes the importance of traffic rules and regulations. The two main characters in the film – Aki and Maya –are two school children who are given basic road safety tips by Traffy, the road, with the underlying slogan ‘Road Safety - My Right, My Responsibility’.
Traffic Safety Games: The objective of the traffic safety game is to sensitize school children on traffic safety through fun learning activity. The game will include puzzles, card games and board games etc. This activity is designed for the children in the age group of 10 -15 years.
At the end of the TSEP session all participating children will be asked to write and paint on TSEP/Traffic Safety. This is purely optional for the children Computer Game: The objective of the computer game is to impart education to school children on traffic safety through virtual simulation. The computer game will be made available on a CD to all children in the age group of 10-15 years.
