Monday, August 26, 2013

Day three at Lakmé Fashion Week Winter/Festive 2013 ended with Pond’s gold radiance™ presenting the “Wear Nothing But Gold” collection by Vikram Phadnis

Lakmé Fashion Week
It was a golden evening of glitz, glamour and glitter.When the inspiration is Pond’s gold radiance™ then the collection has to fit the theme. So it was little wonder that Vikram Phadnis stated “Wear Nothing but Gold”, at Lakmé Fashion Week Winter/Festive 2013 to end Day three.
Setting the mood of the fabulous evening, the opening featured Vikram Phadnis and the beautiful Karisma Kapoor, the face of Pond’s gold radiance™, who revealed the splendour of Pond’s gold radiance™ and the precious metal that has been desired by women since times immemorial.
To match the Pond’s gold radiance™ theme, the colour palette was restricted to gold, ivory and white. But Vikram surprised the audience by moving away from his characteristic ethnic glamour and instead opted for an ethereal exclusive line of western wear comprising gowns, jumpsuits, dresses, pants, shirts, capes and jackets embellished with gorgeous embroidery. Here was a collection that will encourage fashion followers to get all set for the festive season with the glittering line inspired by the yellow metal.
Using natural fabrics, tissue, lamé, sequin sheeting, brocade, net, jersey, lace and rich synthetics, the range of cocktail wear shimmered on the runway as hints of gold appeared to highlight the ensembles. Young, trendy and glitzy, the line was like the dazzling rays of the golden sun. Opulence was the key word of the collection that presented an affluent drama filled with extravagance.
The many gorgeous creations included a one-shoulder gown with embroidered stole, shift with mesh shawl, sheer net long sleeved kurta teamed with cigarette pants, figure hugging leggings, knee length lace sheath and cutwork jackets. Boleros were ornate with zardosi work and zipped biker jackets added a touch of style and trendy fashion direction.
The overlapping draped jumpsuits, the one-button cropped jacket, trellised skirt, panelled bias cut gown, beaded net creation and panelled maxi with chandelier sleeves added to the dazzle of the collection.
To complete the look, Vikram designed interesting belts, chunky necklaces and eye catching kadas, while the superbly designed wedges, platforms and stilettos were perfectly coordinated.

Making a stunning entry in a fantastic long-sleeved self-designed gold gown with never ending trail, was the gorgeous Karisma Kapoor, the face of Pond’s gold radiance™.
To the resounding applause from the appreciative audience and showers of golden confetti, it was a perfect end to a scintillating evening of fashion and beauty.
For women who want to make a glittering style statement with western silhouettes, Vikram Phadnis’s haute couture collection “Wear Nothing but Gold” inspired by Pond’s gold radiance™ is the only answer.
Vikram Phadnis said, “The Pond’s gold radiance™ range inspired me to create a line that truly encapsulates the relationship that we, as a culture, have had with gold since the beginning of time. The texture of the serum, the glow, the brilliance, the fluidity is what I incorporated across the entire line. There is a sense of joy that comes with gold. In India, every celebration, every festival, every occasion that brings everybody together to rejoice, has gold all round.”
Karisma Kapoor said, “With a product like Pond’s gold radiance™ on your side, you really stop fearing ageing skin. After using it, I totally believe in its potential to lift away skin dullness and reveal my skin’s youthful radiance. The Serum from this range is an exceptional product-Luxuriously infused with micro-particles of real gold, each drop of this melts into your skin to smooth texture and helps boost your skin’s youthful radiance – The regality of gold has always charmed me and Vikram’s collection inspired by gold is an apt tribute to this precious metal. I absolutely love the outfit he has created for me. The detailing and hues of gold add a lovely radiance to my entire look.”

“Pond’s gold radiance™ is a range of luxurious skincare products made with a combination of potent anti-ageing ingredients and real gold micro-particles. Vikram’s collection at Lakmé Fashion Week Winter/Festive 2013 was a tribute to this beautiful radiance of gold and portray its beauty in the best way that it can be,” said Arun Srinivas, Vice-President Skincare and Makeup, Hindustan Unilever Ltd.