Announcing this major initiative, Frrole CEO and co-founder Amarpreet Kalkat said: “Over the last 1.5 years, we have built a powerful semantic engine that algorithmically extracts meaningful, relevant and informational social insights from Twitter conversations. Today’s launch is a major milestone for us and for the $1+billion and ever growing media and entertainment industry as it will offer them unique and innovative ways of maximizing the return on marketing spends. Customers can now use Frrole to extract curated, precise content related to topics, location, products or campaigns, and integrate it within their applications, e.g. to display tweets/ photos shared by users during a product launch. They can also derive insights from social conversations, for example to determine who is the most talked about celebrity in India in real-time. And by using Twitter as a communication channel, our customers will be able to amplify their messaging and reach manifold, for example a TV show can now ask people to vote using a hashtag instead of a traditional SMS.
Congratulating the team on the launch, Ravi Narayan, who drives Microsoft Ventures Accelerator in India, said: “Social integration provides a huge opportunity for brands and media to engage and interact with their users, when they are most vocal. Globally, companies have been able to achieve 2-10 times marketing ROI by integrating social content and insights into their businesses.”
For example, when GMA News created an online and on-air social experience to cover Philippines 2013 elections, it achieved record breaking 21 million page views, 4 times more than the second place competitor. Similarly, X Factor witnessed 600% jump in twitter activity after its social integration, achieving 11% share of voice and becoming the most social TV show.
“Frrole has the expertise in identifying, filtering, integrating and monitoring the data and insights that media and brands cannot do without in today’s socially connected world. I am super excited about this new offering, and wish the team all the best,” Narayan added.
While Frrole’s current focus will be on the media and entertainment industry, this product can be used equally effectively by brands as well. Frrole also offers a very attractive and flexible pricing model, depending on duration, complexity and amount of data needed, making it affordable for enterprises of all sizes. Frrole’s enterprise site can be accessed at http://frrole.com.
Meanwhile, Frrole’s existing offering for consumers, its Twitter based news discovery site continues to maintain an impressive growth rate. Since the beta launch in April 2012, it has grown to more than half a million users month on month. Frrole mobile apps, launched early this year, have already seen more than 5,000 downloads. Started with just 20 cities, Frrole now covers more than 55 cities in US, UK, Canada, Australia, India and Singapore, and soon will go up to 100 cities worldwide.
About Frrole
Frrole is a social intelligence company that helps media and brands mine deep insights and precise, curated content from social conversations. Using a powerful semantic engine, Frrole algorithmically extracts meaningful, relevant and informational social insights from Twitter conversations, which are further provided to clients using APIs, and are used to build visually rich plug-n-play apps.
