Seeing believes! Artevia™ by Lafarge is a collection of Decorative Concretes for indoor and outdoor usage that combines ‘freedom of design’ with low maintenance and durability. Artevia™ offers great looks and outstanding performance. Artevia™ is much more than just another concrete; it is a stunningly beautiful design material that keeps all the advantages of concrete: it is hard wearing and long lasting and available in an array of amazing colours, patterns and textures. Artevia’s subtle designs bring any location to life with vibrant colours and realistic textures. Suitable for home owners, architects and landscapers, Artevia’s exciting patterns and textures offer unrestricted creativity for any project and can be used to make a variety of flooring used for kitchens, terraces, pool sides, garden paths and can be even applied to walls. Like any concrete, it can be molded when fresh or pounded like a stone when hardened. Artevia™ is the perfect match for any environment. Combine it with brick, metal, wood or glass for a wealth of unbelievable possibilities. Artevia™ is laid following strict guidelines. It involves technical knowledge and skills that only a professional can acquire. Lafarge provides the material and the installation service with professional applicators trained by global experts.
Concrete Master, a unique offering, enables customers to order Readymix concrete in small quantities and allows up to four hours of workability before initial setting. This simplifies the entire construction process in congested neighborhoods by offering an efficient on-site delivery of ready to use concrete and mortar in 30 kg reinforced bags. This benefits contractors and masons who work in congested areas where ready mix concrete transit mixers cannot reach, and allows construction to be made with quality products of Lafarge.
Reiterating Lafarge’s commitment to Building Better Cities, Martin Kriegner, Country CEO, Lafarge India said “Lafarge is committed to delivering unique products and solutions for ‘Building better cities’ in India. Artevia™, a range of decorative concrete that enables architects to combine freedom of design with durability, will play an important role in encouraging the combination of innovation, performance and architectural expertise to create visually beautiful structures. I am delighted to introduce ‘Concrete Master’, a solution to create quality construction in congested areas, in a safe and practical manner”.
The Artevia™ range is about playing with colours and textures and unleashing your imagination. As part of Lafarge’s commitment to build more beautiful cities, Lafarge India announced IMAGINART, a competition for architects to explore their creative side and show how they have used Artevia™ to create innovative and dynamic designs for construction. Participants may submit their entries by November 2013. The winning projects will be judged on the best use of colour and creativity in designs by an expert panel comprising of eminent Indian architects.
About Lafarge in India
Lafarge entered the Indian market in 1999 and is present in all its lines of business – Cement, Aggregates and Concrete. In Ready-Mix Concrete, Lafarge is the market leader and holds strong positions and wide geographical portfolios with 84 concrete plants spread across the country. Lafarge has cement plants in Chattisgarh, Jharkhand, Rajasthan and West Bengal. Lafarge has 2 aggregates mines in Badlapur and Kotputli. More information is available on Lafarge India’s website: www.lafarge.in
About Lafarge
A world leader in building materials, Lafarge employs 65,000 people in 64 countries, and posted sales of €15.8 billion in 2012. As a top-ranking player in its Cement, Aggregates and Concrete businesses, it contributes to the construction of cities around the world, through its innovative solutions providing them with more housing and making them more compact, more durable, more beautiful, and better connected.
With the world's leading building materials research facility, Lafarge places innovation at the heart of its priorities in order to contribute to more sustainable construction and to better serve architectural creativity. Since 2010, the Lafarge Group has been part of the Dow Jones Sustainability World Index, the first global sustainability benchmark in recognition of its sustainable development actions.
