Announcing the campaign, Mitchell Slape, COO of Bharti Retail Ltd. said, ``At easyday and easyday Market stores, we aim to provide significant savings to our customers by offering them products at everyday low prices so that our customers can save money and use these savings to better their lives. ``Price Crash’’ campaign not only underscores our promise of low prices, but also ensures that our valued customers get a perfect mix of merchandise of high quality at significantly reduced prices.”
On offer are latest models of top-selling brands of LCD and LED TVs, washing machines, refrigerators, kitchen appliances like juicers, mixer-grinders and microwaves, and personal electronic products like mobile phones, laptops, tablets and cameras. During the campaign, Micromax is extending its LED TV range at attractive prices. Zync C-27, a full feature multimedia phone, will be available at significantly reduced price.
Other attractive offerings are a diverse range of fashion-wear for men, women and kids, footwear and pre-winter clothing; a wide range of kitchenware like glass cooktops and induction cookers along with innovative products like hybrid glass cook-tops (induction and gas stove integrated into the same cook-top); dinnerware, including melamine and steel utensil sets, from popular brands; and carpets, mattresses, bed-sheets and luggage items. There is a very special offer on bean bags too.
Along with the campaign, easyday and easyday Market stores will retain the signature “Price Match Promise” across all its stores. The Price Match Promise reassures customers that if they find any product in easyday or easyday Market stores advertised at a lower price anywhere else, easyday will match that price. In addition, easyday and easyday Market stores have offerings from all leading financing firms and banks for EMI schemes at a minimum or no processing fees.
Easyday stores are one-stop shops that cater to every family's day-to-day needs. They offer an extensive range of high-quality products, together with an impressive shopping experience and customer-friendly service – all under one roof. Product categories include personal care, stationery, household articles, hosiery items, daily-need groceries including staples, processed foods, bakery & dairy products, meat & poultry and fresh produce.
About Easyday and Easyday Market
Bharti Retail Limited, a wholly owned subsidiary of Cedar Support Services Limited which belongs to the Bharti group companies, one of India’s leading business groups, owns and operates neighbourhood stores called easyday and compact hypermarket stores called easyday Market. easyday stores are one-stop shops that cater to every family’s day-to-day needs. They bring together a wide range of relevant goods, high quality products and great in-store experience and service – all under one roof. The wide assortment of goods include personal care products, stationery, household articles, hosiery items, as well as daily-need groceries, including staples, processed foods, bakery & dairy products, meat & poultry and fresh produce. easyday Market range up to 55,000 sq. ft. and offer thousands of products displayed in a consumer-friendly manner that brings both entertainment and ease to the shopping trip. Customers can avail 2 percent cash back every time they use easyday Kotak card in easyday stores and easyday Market stores for payments.
