Canon’s assurance of reviving up in current economic situation is testimony to its robust plans for the festive period and year ahead. The brand has developed a mix of festive ATL / BTL marketing campaigns focused on Digital compact and DSLR camera range. As an eclectic festive offer, Canon has launched Two Compact Cameras: PS SX170 & PS S200; One DSLR: the EOS 70D; One lens: new EF-S 55-250mm F4-5.6 IS STM and introduces the Dual Zoom Lens Kit with EOS 600D (EF-S 18-55mm IS II + EF-S 55-250mm) for Durga Puja.
Speaking on the occasion Dr. Alok Bharadwaj, Executive Vice President, Canon India said, “Festive celebrations for a brand is not just about offers, new products or schemes, it is more about strengthening the bond with the audience in the most effective way. Despite slowdown, we have been able to achieve 27% growth in DSLR business in East India and maintained a steady growth rate of 10% across India. Owing to phenomenal growth of DSLR segment, we have adopted desirability, affordability and user experience as key marketing vehicles to make Canon DSLR range as our growth locomotive during this season as well as next year. The current DSLR India market with 2.5 lac units is expected to grow to 5 lac units in three years and by expanding offerings with variant of combos and discounts varying from 10% to 40%, we are preparing for a strong foothold in this segment.”
Extremely focused to make the Durga Puja campaign a hit in East India market, Canon has extended the celebrations with print advertisements, a radio campaign and by placing point of sale material featuring the brand icon, Anushka Sharma at all Canon retail outlets in the region. Canon also unveiled the new TV commercial focused on digital SLR EOS 70D being rolled out from this month onwards.
Canon’s steady move of reaching out to masses begins with the new-age generation and mothers who desire to nurture their kids’ creative instincts. Calling it as the ‘Joy of Photography’, Canon wishes to enhance customer experience whilst capturing the special moments of life. And one of the models that will capture the essence of photography for mothers and kids is the EOS 100D – the world’s smallest and lightest DSLR packed with advanced features. The EOS 100D weighs 370 grams which is approx 20% lighter as compared to any light weight Canon DSLR available. Canon admires this model to be one of the preferred options of customers who want to carry light and small yet very high image quality creative tool. Moreover, Canon will also be launching a Digital campaign for reaching out to the target audience in the most effective way.
Further to enhance photography culture in India, Canon recently launched an EOS Academy, conducting free and paid workshops; and seminars for Genre Photography at Canon Location and facility. The registration charges range between INR 1500 – INR 2500. These workshops are conducted by a panel of Photography experts and Centre for Photo & Movie Development Team. Canon India plans to conduct over all 100 workshops in a year. The classic EOS camera range has the ability to record movies. With their large image high sensitivity sensors and interchangeable lenses, they are now being used to create mainstream movies for cinema and television. Directors like the shallow depth-of-field that is possible, not to mention the low cost compared to professional camcorders. Cinematographers like versatility in shooting which can be the form factor, light weighted and all conditions shooting capability. EOS DSLR meets the expectations and stands the test of time.
Dr. Bharadwaj further added, “In order to ride high and promote Digital SLR category, Canon has converted its 10 models into a combination of 28 variants. We are happy to launch the fast moving and most desirable model for amateurs called the EOS 600D ( Dual zoom lens kit )on a smart deal of 24% combo discount. We are aiming at positioning Digital SLR as the aspirational products for women, mother and kids. Our newly launched EOS Academy aims to spread photography culture across different segments.”
Canon has also rolled out exciting offers for the PIXMA range; such as free headsets and D-Link WiFi router with the PIXMA AIO printers and the PIXMA MG5470 & iP7270 printers respectively. Adding on to this, about 100 tech shows in top metros and non-metros called the PIXMA Studio One are planned. These shows will present the wide range of Canon PIXMA inkjet printers which are compatible with smart devices like tablets, smart phones and cloud applications and will allow customers to print wirelessly from any smart device. Canon PIXMA Pro series printers’ high quality photo printing is designed to meet the requirements of photographers, with no compromise on productivity and very high color accuracy printing. The series aims to augment the quality of professional photo printing offer in India. With PIXMA printers Canon has strong position of 30% market share in Inkjet in East India.
Always enthusiastic to provide phenomenal experience to customers, Canon’s Durga Puja offerings on products include a 4GB SD card and a carry case to each customer on purchase of the EOS 1100D and EOS 600D with savings of upto INR 12,995 on purchase of dual zoom kit.
The prices of PowerShot models are
PowerShot SX170 – INR 12,995 /-
PowerShot S200
Price of EOS 70D (Body only) – INR 79,995 /-
Price of EOS 70D (with 18-55 mm lens) – INR 85,995 /-
Price of EOS 70D (with 18-135 mm lens) – INR 1,02,995 /-
Price of the new LENS
EF-S 55-250mm F4-5.6IS STM lens – INR 25,995/-
About Canon Inc.
Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With over 200,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2011 (ended December 31, 2011) totalled $45.6 billion (at an exchange rate of 78=US$1). Visit the Canon Inc. website at: www.canon.com
Canon in India
Canon India achieved revenue of Rs. 1850 crore in 2012 which is 21% growth over 2011. Canon focuses on multiple market segments of consumer, SME, B2B, Government & Commercial. Canon’s product portfolio extends over a vast variety such as copier MFDs, fax-machines, printers, scanners, All-In-ones, digital cameras, DSLR, Cinematic imaging products, camcorders, cable ID printers and card printers.
Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 10 cities, warehouses in 13 cities across India and employs over 1100 people. Canon has approximately 400 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has over 100 own retail stores called the Canon Image Square across 56 cities in the country. Canon’s service reach extends to over 2800 towns with over 200 service engineers, 7 Canon owned service centres and 37 Canon Care Centres. Visit the Canon India website at: www.canon.co.in
