Seagram’s Fuel Introduces Anushka Sharma as the New Brand Ambassador

In keeping with its culture of innovation in marketing, and staying on leading trends, Pernod Ricard India has restaged Seagram’s Fuel to occupy a far bigger role in the category. The brand embarks on a contemporary, youthful journey with Anushka Sharma as its brand ambassador and a communication focused on dance, party and friendship with ‘Night Abhi Young Hai’.

 Seagram’s Fuel stands for the attitude of young India – aspiring, confident, with an easy spunk - pursuing dreams and choices that life represents. They boldly live for today- work hard and party hard - with an equal confidence for tomorrow. The brand attitude highlights this spirit with ‘Night Abhi Young Hai’.

Raja Banerji, General Manager Marketing, Pernod Ricard India comments on the launch of the new campaign, “Fuel is a brand with great potential, sitting on the tipping point of making it really big. We felt that engaging with a personality like Anushka - with her positive energy, confidence and ambition will be of shared success. She is a star; to aspire for, yet accessible. Her easy confidence on and off screen, and a go-getter attitude are in sync with Seagram’s Fuel. ”

About Pernod Ricard

Pernod Ricard India (P) Ltd. is a wholly owned subsidiary of Pernod Ricard SA. With leading brands in each segment, Pernod Ricard India holds one of the most comprehensive and Premium portfolios in the industry led by Indian brands such as Royal Stag, Blenders Pride, Imperial Blue and Fuel. The company also distributes some of the leading international brands including Chivas Regal, Seagram’s 100 Pipers, Ballantine’s, The Glenlivet, Royal Salute, Jameson, Absolut, Jacob’s Creek and G.H. Mumm.”