Videocon Telecom stands for the modern, dynamic, forward-looking and multi-faceted youth of today, qualities that Gippy Grewal represents. While the new logo effortlessly connects the brand with the consumers, the young and versatile Gippy Grewal infuses fresh energy and vigour to the brand itself. The new logo creates a strong association of the brand with the telecom sector, which is complemented with the Gippy's persona that provides it the essential visibility and a strong connect creating an enviable association for both. Gippy's versatility, coupled with his simplistic approach and huge fan following shall go a long way in attracting the youth to the brand.
Videocon Telecom plans to leverage the association with Gippy Grewal through various mediums. The artiste will soon be visible in newspapers advertisements, in television commercials, digital media, on billboards, on retail front displays and in on-ground brand activation activities.
Mr. Arvind Bali, Director & CEO, Videocon Telecommunications Ltd. said, "Change is always good and refreshing and brings in vibrancy in the environment. I am pleased to unveil our new brand logo 'Videocon Telecom' which brings with it a reinforced identity and a new vibrant approach. We are also elated that the much-loved Punjabi actor and singer, Gippy Grewal is now our Brand Ambassador. Gippy is known for his versatility and has a huge fan following not only from youth, but also from people from all walks of life. This in addition to our all new and refreshing Videocon Telecom logo reflects our core values. Together, they create a win-win situation for us.
"Videocon group has been associated with many celebrities in the past including Shah Rukh Khan, Abhishek Bachchan, Riteish Deshmukh, Shruti Haasan etc and this is yet another association that will go a long way in building our brand.
The choice of joining hands with Gippy Grewal was no brainer and he was our first and last choice.. He is a self-made youth icon with possibly one of the largest fan following and one of the best voices. We seek to use his charisma extensively in our forthcoming marketing initiatives, wherein he will be seen prominently across Newspapers advertisements, television commercials, digital medium, billboards, retail front displays, and on-ground activities of the brand."
Gippy Grewal, on becoming the face of Videocon Telecom, said, "I am very excited to be a part of the Videocon family. Videocon mobile services, which is Videocon Telecom now, is a very young and vibrant brand. I can actually relate myself to the brand and this is the very reason that I didn't have second thoughts in associating myself with the brand.
"What I like the best about Videocon Telecom is that it always strives to delight their consumers by bringing something new. Staying true to its image of being a futuristic and progressive brand, they keep coming up with innovative products and services benefiting the end user. The company shared their future plans with me including their 4G rollout plans and ambition to come back as a PAN India player, I was actually delighted with the same. I am sure that this association will be a mutually rewarding one. I would like to wish the very best to Videocon Telecom, as they embark upon the path to become the most valued and dynamic telecom brand in the country".
