Weber Shandwick, one of the world's leading global public relations firms, announced today that Mabel Phoon has been appointed executive vice president, international client services director, Asia. As part of her new role, Phoon relocates to India and with immediate effect, becomes part of the Indian leadership team. She reportsjointly to Baxter Jolly, vice chairman, Asia Pacific, and Atul Ahluwalia, managing director, Weber Shandwick India.
In India, she will divide her time among the firm’s New Delhi, Mumbai and Bangalore offices focusing on supporting key client programmes and will take a lead role in managing relationships within the global Weber Shandwick network. She will also joinWeber Shandwick’s newly formed India management board.
Phoon joined the agency in Singaporein 1997. There she rose to lead the local Technology practice before being appointed regional practice head, advancing to executive vice president in 2008.She then moved to New York in 2010 as a client leader for one of the firm’s top global clients.
“We are thrilled to have Mabel return to the region,” said Jolly.“Her move toWeber Shandwick India reflects the huge importance we attach to developing our operations and capabilities in India. We will be investing heavily in new talent and services in India in the coming months, and Mabel will be very involved in helping us bring these plans to fruition.Her experience with major campaigns in Asia and with driving key global client relationships from New York will be major assets to our India leadership team.”
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns including being named The Holmes Report’s 2013 Asia Pacific Digital Consultancy of the year, 2012 Global Agency of the Year and the “Most Creative PR Firm in the World,” based on the agency’s first-place finish in its “Creative Index,” as well as PR News’ 2012 Digital PR Firm of the Year. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. The firm has deep, award-winning expertise in social media and digital marketing that helps drive engagement. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit www.webershandwick.com or www.webershandwick.asia.
In India, she will divide her time among the firm’s New Delhi, Mumbai and Bangalore offices focusing on supporting key client programmes and will take a lead role in managing relationships within the global Weber Shandwick network. She will also joinWeber Shandwick’s newly formed India management board.
Phoon joined the agency in Singaporein 1997. There she rose to lead the local Technology practice before being appointed regional practice head, advancing to executive vice president in 2008.She then moved to New York in 2010 as a client leader for one of the firm’s top global clients.
“We are thrilled to have Mabel return to the region,” said Jolly.“Her move toWeber Shandwick India reflects the huge importance we attach to developing our operations and capabilities in India. We will be investing heavily in new talent and services in India in the coming months, and Mabel will be very involved in helping us bring these plans to fruition.Her experience with major campaigns in Asia and with driving key global client relationships from New York will be major assets to our India leadership team.”
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns including being named The Holmes Report’s 2013 Asia Pacific Digital Consultancy of the year, 2012 Global Agency of the Year and the “Most Creative PR Firm in the World,” based on the agency’s first-place finish in its “Creative Index,” as well as PR News’ 2012 Digital PR Firm of the Year. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. The firm has deep, award-winning expertise in social media and digital marketing that helps drive engagement. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit www.webershandwick.com or www.webershandwick.asia.
