Idea ULTRA is the ideal smartphone for the youth, looking for a premium phone, and is loaded with interesting features at an attractive price point. Its superior 8MP primary camera with flash can capture up to 90 continuous images of a moving object. The smartphone comes with a 12.7cm (5”) IPS display with 16M colours, capacitive multi-touch and light sensor giving its user an extraordinary experience with its display. The dual-SIM ULTRA, powered by a 1.2GHz Quad core processor runs on Android Jelly Bean (4.1.2) letting users enjoy great internet browsing, video-conferencing facility, email updates, games, social networking, and smart applications and widgets. Its 2000 mAh battery ensures strong battery back-up. The handset offers best audio-visual experience on the go with ultra-fast processor and ultra-smooth screen.
Idea ULTRA comes with Bluetooth 2.0 and Wi-fi, ensuring connectivity to its users at all times. The phone is priced at Rs. 10,500 and is available in white glossy finish.
Launching the new ULTRA, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “The true potential of mobile broadband can be unleashed only with the development of the entire ecosystem. Keeping this in mind, Idea has been actively focused at offering affordable 3G smartphones with high-end features, in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. This has helped us convert every 4th Idea subscriber into a data user. We are now encouraged to venture into the 12.7cm (5”) category Smartphone with ULTRA, which is targeted at the evolving and experimental, young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives.”
ULTRA is the 12th Smartphone from Idea in the last two years, and the company has previously sold over 6 lakh devices in the 8.89 cm (3.5”), 10.16 cm (4”) and 11.43 cm (4.5”) categories, in the Indian market. Idea plans to retail the new ULTRA through its own retail and service outlets across major 3G markets -Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, Gujarat, UP West & East, and Haryana.
As a special offer with ULTRA, Idea users across all major 3G markets can avail 3G data benefits of 3GB 3G Internet & Free Idea TV for 3 months, with a pack priced at Rs. 259 – Rs.261.
About IDEA Cellular
IDEA Cellular is India’s 3rd largest national mobile operator, with more than 127 million subscribers. With traffic in excess of 1.5 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com
