The prints on FCUK underwear this season are derived from key themes in the French Connection menswear range—badges and university. Other cool prints are also derived from the bestselling tshirts from the current collection, such as the bulldog and crown logo.
The old favourites – logos and one-liners – get a new season update as well. The ever-popular FCUK logo gets a fresh spin with monogram, serif and dotty styling. And the freshly-minted cheeky one-liner briefs are sure to please FCUK fans again this season.
FCUK Underwear’s core range includes briefs, hip briefs, trunks and top wear that are designed for optimum comfort for the active man. Keeping in mind a man’s essential innerwear requirements, this range of basics is available in colours such as black, blue, white and grey.
FCUK Underwear is available at exclusive French Connection stores and website (www.frenchconnection.in), and select department stores across India. Prices start from Rs 349 onwards.
About French Connection India
Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand. Brand Marketing India (BMI), the exclusive licensee for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 101 points of sale across 45 cities. BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.
About Brand Marketing India
Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 5 years, BMI has opened over 350 points of sales across 45 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.
