Despite persistent market challenges, Ford India’s domestic sales were steady with 9,163 vehicles sold this October, compared to 7,577 units sold last year, an increase of 21 percent.
Ford India exported 5,772 vehicles in October this year, adding ten new export markets including Australia, Nicaragua, Honduras and Guatemala. This is an increase of 71 percent compared to 3,371 units exported last October.
“At Ford India, we are extremely delighted by customers’ acceptance of our reliable, fuel-efficient and fun-to-drive products. Led by the Ford EcoSport, our product portfolio has helped our sales momentum continue to grow amidst a challenging economic environment,” said Vinay Piparsania, executive director of Marketing, Sales and Service, Ford India. “We strive to continue to excite our customers with smart offers thereby giving them more reasons to take home a Ford,” he added.
Ford India announced attractive offers for its customers across the country. During the month of October, special offers were introduced across Ford products including the Figo, Classic, Fiesta and Endeavour.
True to its commitment of going further on democratizing advanced technology, Ford recently showcased SYNC® AppLink™ at the Mobile Developer Summit 2013 in Bangalore. Allowing greater communication between smartphone apps and AppLink-equipped vehicles through voice commands, SYNC® AppLink™ will be launched in India in 2014.
About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Fiesta, Classic, Endeavour, and the most recently launched EcoSport.
