Diabetes is growing at an alarming rate and currently affects over 371 million people worldwide. According to the International Diabetes Federation, an estimated 63 million Indians alone are living with diabetes.
Landmark Group launched the ‘Beat Diabetes’ initiative with a focused view to spread awareness on the causes, effects and management of the condition. Launched in 2009 in UAE, the campaign has a presence across 7 countries – UAE, Kuwait, Oman, Qatar, Bahrain, KSA and India.
As part of the initiative Landmark Group conducts year round activities and these culminate with the Beat Diabetes Walk organised in November – World Diabetes Month. In 2012, walks were held across seven countries and over 45,000 people participated to show their support. Over 75,000 people took the free blood glucose tests during the year. The Group partners with several organisations, including the International Diabetes Federation (IDF) to spread awareness about diabetes.
In India, over 19,000 people took the test and over 9,000 people participated in the Beat Diabetes Walkathon last year, in its third edition. With an ardent belief that creating awareness is crucial to take control of diabetes the Group continues to undertake various activities year round to “Beat Diabetes”.
Free glucose screening tests will be conducted between November 8 – 15, 2013 across select stores of Lifestyle, Max, Bossini, Auchan, Splash and Melange along with registrations for the Beat Diabetes Walkathon. Online registrations for the walk can also be done at www.beatdiabetes.in. The Beat Diabetes Walkathon is scheduled to take place on Saturday, November 16th at the Kanteerva Stadium at 6.30 a.m.
Landmark Group launched the ‘Beat Diabetes’ initiative with a focused view to spread awareness on the causes, effects and management of the condition. Launched in 2009 in UAE, the campaign has a presence across 7 countries – UAE, Kuwait, Oman, Qatar, Bahrain, KSA and India.
As part of the initiative Landmark Group conducts year round activities and these culminate with the Beat Diabetes Walk organised in November – World Diabetes Month. In 2012, walks were held across seven countries and over 45,000 people participated to show their support. Over 75,000 people took the free blood glucose tests during the year. The Group partners with several organisations, including the International Diabetes Federation (IDF) to spread awareness about diabetes.
In India, over 19,000 people took the test and over 9,000 people participated in the Beat Diabetes Walkathon last year, in its third edition. With an ardent belief that creating awareness is crucial to take control of diabetes the Group continues to undertake various activities year round to “Beat Diabetes”.
Free glucose screening tests will be conducted between November 8 – 15, 2013 across select stores of Lifestyle, Max, Bossini, Auchan, Splash and Melange along with registrations for the Beat Diabetes Walkathon. Online registrations for the walk can also be done at www.beatdiabetes.in. The Beat Diabetes Walkathon is scheduled to take place on Saturday, November 16th at the Kanteerva Stadium at 6.30 a.m.
