Tuesday, November 12, 2013

ORIS unveils new collection in association with Williams F1 Team

ORIS unveils new collection in association with Williams F1 Team
Swiss watch manufacturer ORIS and the Williams F1 Team continues their 11 years old legacy by adding another feather to their cap with the unveiling of new watches from their gracious Motor Sport Collection. With ORIS associated with the fastest racing game of Formula 1, the brand plans to gets its roots deep in the Indian target audience. ORIS unveiled 2 time pieces namely TT1 Chronograph and Artix GT Chronograph for the Indians who are enthusiastic for innovation and adventure.

ORIS’s TT1 Chronograph watch is a beautifully crafted timepiece, which is instantly recognizable by its precise design and striking use of color. Forged from the heat of the track, the TT1 Chronograph is a breathtaking timepiece, with all the functionality expected from ORIS. Inspired by the instruments of race cars and wheel design, the watch features a stainless steel case with black PVD plating and a striking case-back with see-through mineral glass.

At the heart of innovation and design, the ORIS Artix GT Chronograph is the exclusive collection from the world of ORIS. Building on ORIS’s Motor Sports heritage, the watch combines timeless contemporary design with sporty elegance. The watch is powered by an automatic mechanical movement, with chronograph function and date. An interesting addition is the ORIS developed retrograde mechanism, which allows the small seconds to ‘grow’ like the RPM counter in a racing car.

Mr.Sanjay Mishra, GM, India, ORIS Watches says “We are proud of the legacy we shared with William’s FI Team. It gives me an immense pleasure to unveil our time pieces with Ace Driver Valtteri Bottas. The watches are high in innovation and quality that truly goes hand in hand with the fastest racing game Formula 1.”

Valtteri Bottas, Ace Driver, Williams F1 Team, added: “Personally I am fond of watches and ORIS’s new collection is exclusive. It is an honor to pose with this stunning and sporty collection of ORIS at an event like F1. I am sure the added feathers to ORIS’s cap would take them to the next level and will rule the market. We very much look forward to continuing our relationship with them in the seasons ahead and I’d like to thank them for their continued support.”

About ORIS Watches: From its original site in the village of Hölstein, Switzerland. Over 100 years ORIS has been producing high-quality, purely mechanical watches. ORIS works with Swiss master craftsmen to help to ensure the highest Swiss quality standards for our products. The ORIS designers work with the latest technology at the cutting edge of watch making, without sacrificing the traditional values or quality the company and its customers appreciate and insist upon. ORIS watches are also popular, as celebrities from Formula One, diving, jazz and aviation queue up to wear and support our unique creation. The world of ORIS offers svelte collection of watches through their four worlds namely Culture, Diving, Aviation and Motorsports.

Enjoying worldwide popularity, Oris watches represent style, quality, resilience and outstanding value for money. Oris joined forces with Williams F1 in 2003 and since then has seen the partnership go from strength to strength. The company has produced a number of best-selling limited edition watches for Williams F1 and is the team’s Official Watch Partner.

About William F1 Team: Williams is one of the world’s leading Formula One teams. It exists purely to race in the top echelon of motor racing, where it’s been winning Grand Prix for more than three decades.  The Williams name has been synonymous with top-level motorsport since the 1960s. After running teams on the sport’s nursery slopes, team patron Frank Williams founded Frank Williams (Racing Cars) in 1966 and he entered F1 in 1969 with his friend Piers Courage behind the wheel. Frank quickly earned a reputation as one of the industry’s more determined individuals and after selling his controlling interest in his original team, he established Williams Grand Prix Engineering with British engineer Patrick Head in 1977. They built their first car, the FW06, the following year and the team immediately went from strength-to-strength.  Williams is now the third most successful team on the grid.