In Europe, solutions exist to address challenges India is facing, and in that perspective EBTC brought 334 delegates from 24 EU Member States with 26 missions to India. However, several market barriers when transferring technology to India deter European providers. Some of these include varying technical standards; lack of access to finance; cross-cultural business issues; detailed market intelligence; securing pilots and establishing demonstration projects, and most importantly, adapting technologies to suit the Indian specific requirement.
Director of EBTC, Mr. Poul V Jensen comments that “It is imperative that EU and India take stronger strides in removing barriers to clean technology collaborations. EBTC has been providing customised services that aid in breaking down some of these barriers by reinforcing itself as an organisation that enables European businesses and researchers to interact seamlessly with Indian counterparts as well as keeping policy makers informed of challenges faced in such collaborations. The fruits of EBTC’s efforts can be seen in the fact that 23 cooperation agreements have been facilitated between companies, in a number of cleantech areas, including those of energy efficiency software, floating solar platforms and real-time water quality monitoring. Interest in mutually beneficial technology and solutions continues to gather pace, and EBTC expects to see the still nascent cleantech sector growing at a promising pace.”
During this year, EBTC became the lead coordinator of the Enterprise Europe Network India – the largest technology platform opening doors which connect SME’s in India and Europe. Furthermore, With the advent of the European Technology Experience Centre (ETEC), European solutions can be showcased and demonstrated in India virtually as well as physically. Interested Indian parties need not leave the country to experience technologies and engage with providers. Last but not least, the online Cleantech Platform currently under construction will take cross-border B2B, R2B, and R2R activities to another level.
About EBTC
Co-funded by the European Union and coordinated by EUROCHAMBRES, the European Business and Technology Centre (EBTC) was launched in 2008 at the 9th EU-India Summit in Marseille, with the objective to become the reference point for promoting European clean technology collaboration with India. Its ambition is to turn the challenges in India posed by climate change into opportunities for European businesses and researchers with innovative technology solutions to connect with Indian counterparts, specifically in the sectors of biotechnology, energy, environment and transport.
