“Ray-Ban Never Hide Sounds 2013” is an extension of Ray-Ban’s ‘Envision Campaign’ which celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. This year “Ray-Ban Never Hide Sounds 2013” in association with MTV will witness selected bands from various genres, perform across cities such as Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.
Life-The band “jam” together to create music that defines who they are, they rarely ever refuse to let life come in the way and carry on letting only their music define them. For these people music converts to life. Life’s mentor for this show, Benny Dayal is a celebrated fusion singer of the country and also a Songwriter. Benny Dayal was given the Filmfare award in 2009 under the category 'RD Burman Award for New Music Talent’. He has extensively worked with A. R. Rahman in Tamil, Hindi, Telugu and Malayalam music. He has since worked with several music composers.
Talking about the event, Shirley Gong, Ray-Ban Business Manager, Emerging Markets said, “Ray-Ban Never Hide Sounds is taking the next step forward, and we are very excited to announce Edition III in 2013. This year we set out to search the most unique and talented voices around the country and believe that the latest edition is sure to reach greater heights”.
Following the Delhi, Hyderabad & Bangalore leg the campaign will be seen taking place across the country with the grand event in Mumbai on November 30th, 2013. The selected band through Ray-Ban Never Hide Sounds gets an opportunity to perform with the renowned mentors and feature in an exclusive TV series on MTV.
