The new Shell promotion introduces six exclusive Ferrari Model LEGO collectables that are based on some of the most iconic vehicles in Ferrari’s motoring history. This exciting collection brings together three of the most notable global brands in the world and celebrates over 60 years of a shared passion for performance between Shell and Ferrari.
Spanning decades of motoring heritage – covering truck, road and track vehicles – the models designed by the LEGO Group illustrate the innovative and passionate nature of the Shell Technical Partnership with Ferrari. “This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for whilst incorporating the fun and imaginative nature of LEGO products. Whether they are fans of Ferrari, motorsport, or LEGO, we think these toys will prove an exciting reward for our customers,” said Ravi Sundararajan, General Manager, Shell Retail India.
Speaking on the occasion, Prateik Babbar said, “It gives me great pride to associate with Shell India. LEGO and Ferrari are two brands that almost everyone associates with from their childhood. The collectables are fun to assemble and also the detailing of each model is amazing. Go and get your set from a Shell forecourt today.”
First in LEGO history
Featuring the smallest pull-back motor ever produced by the LEGO Group, the unique range represents the first time in the Danish toy company’s history that any vehicle of this size will have powered wheels. The limited edition Ferrari models are capable of performing a minimum of 300 pulls, propelling a 30g vehicle a minimum of 2 metres. In addition to the Ferrari models, Shell has worked with LEGO Group to design three unique LEGO Minifigures (exclusive models of the Ferrari pit crew) also available at the Shell forecourts.
Shell and the LEGO Group worked together on the development of the mini-motor for over 18 months and it embodies the spirit of technological innovation and improved performance that is at the heart of Shell fuels. The ‘micro-propulsion’ motor is powerful enough to drive each pocket sized vehicle at high speed, making them ready to race wherever you are!
The Cars
Shell and the LEGO Group have created six of the most iconic and unique models associated with Ferrari. The models included in the promotion (from left to right in the photo below) are the Scuderia Ferrari Truck, the Ferrari F40, the Ferrari 150° Italia, the Ferrari 458 Italia, the Ferrari FXX and the Ferrari 250GT Berlinetta.
For more information on the Shell Ferrari Model LEGO collection, please visit: http://www.shell.co/legoindia
About Shell Retail India:
Royal Dutch Shell is one of the largest and most diversified international investor in India's energy sector among all global integrated oil companies with nearly US$1 billion invested already. It is the only global major to have a fuel retail license in India. Besides being a major private sector supplier of crude, products, chemicals and technology to public/private sector oil companies, Shell also has key interests in lubricants, bitumen while operating an LNG receiving and re-gasification terminal, as well as a significant Technology center and a financial business services center.
