A Globosport Platinum Rye deal, the association signifies a partnership of excellence as one of the country's most trusted brands, Complan (#22 in an Economic Times Survey 2012), backs one of India's most iconic and trusted names in sport. Commenting on the association Mr. V. Mohan, Director-Corporate Affairs Heinz India said "Vishwanathan Anand personifies hard work, strategic and smart thinking and a sustained quest for excellence - traits that we as a company are eager to encourage in every young Indian child. We are thankful for the guidance and the efforts of the team at Globosport Platinum Rye in identifying a personality that has such a close semblance to our beliefs and values and look forward to what we believe is a strong meeting of the minds."
Commenting on his association with Complan with Memory Chargers, Vishwanathan Anand said "I am selective about the brands I partner with. I would like to be associated with brands that I can trust personally. Heinz, over the years has commanded confidence and trust across the globe and I am delighted to be part of this globally well-trusted company." This association will include Anand sporting the Complan with Memory Chargers logo during all professional commitments starting with the World Chess Championship. Aditya Hitkari, CEO Globosport Platinum Rye added, "It is an honour for us to bring together Viswanathan Anand and Complan with Memory Chargers, the personality and the brand complementing each other perfectly, both strongly voicing the need for an active mind."
The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, USA provides delicious, nutritious and convenient foods for families in 200 countries around the world. Heinz came to India in 1994 and over the years has built strong local products like Complan (Milk Food Drink), Glucon-D (Glucose Powder), Nycil (Prickly Heat Powder), and Sampriti Ghee apart from its iconic Heinz Tomato Ketchup.
Complan is a premium health beverage scientifically designed to maximise the growth and development potential of children within their genetic potential. It is a leading brand and nutrition expert in the "milk food drink" category. Complan with Memory Chargers is a delicious chocolate flavoured drink which helps provide key nutrients required for children's cognitive development.
While the World Champion takes on the challenger and India watches with a bated breath, the team at Globosport Platinum Rye and Heinz India have made their winning move.
