At the launch of this service, Mr Rishimohan Malhotra, Head – VAS Marketing, Tata Docomo, said “We have been investing in developing alternate channels of discovery to deliver content and offerings across all available physical, virtual and digital resources. The launch of Endless Music service via EVD is in keeping with Tata Docomo’s tradition of transparent transactions and customer satisfaction which shall meet the individual needs and requirements of our consumers. Through this service which is NON auto renewable, Tata Docomo aims at changing the way music is sold & consumed thus reinventing the way our customers experience music. With the launch of this service, our customers can now access the best of the Bollywood & regional music content with thousands of songs to choose from.”
“Offering Endless Music service via the retail model is a diverse strategy to ensure better adoption and long-term service usage. Through this service, Tata Docomo is also giving its retailers an opportunity to better engage with end-consumers to further understand their needs and preferences,” added Malhotra.
With a validity period of 30 days, customers in Karnataka will have to recharge with RC 48 followed by dialing 59090 (toll free number) to avail the benefits of listening to free 300 minutes of music. Similarly, with RC 92 and RC 131, customers can avail 600 minutes of music valid for 30 days and 1000 minutes of music valid for 60 days respectively. The subscription will expire once the minutes are consumed or the validity is over. Such a model will avoid accidental activations and charges to customers and safeguard their interests in a transparent manner. Available at affordable price points, Endless Music will also enable customers to set their favourite song and as caller tune at additional charges. This service has been launched in partnership with Hungama Mobile, which has one the largest repository of different music genres.
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata Docomo and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata Docomo in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, and public booth telephony and wireline services.
For details, visit www.tatateleservices.com and www.tatadocomo.com
