With Idea i-Plan, customers can choose from an array of rental plans, starting from Rs. 199 to Rs. 999, depending on their usage pattern, needs and requirements. Customers can opt for a range of packs offering voice, SMS and data benefits. Idea is also offering the option of add-on packs which users can combine with their monthly rentals to create their best suited plan.
Announcing the new i-Plan, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “The Idea i-Plan is in line with our ‘Customer First’ approach as it gives the customers the freedom of choice, personalisation, flexibility, and control. The postpaid category is maturing and comprises of high ARPU customers who have different needs and requirements which will now be catered aptly by the new i-Plan.”
The Idea i-Plan offer is available for all new and existing postpaid subscribers who can activate the plan by simply selecting the rental plan, followed by the free packs, and Top-up with any add-on pack if chosen. To choose the i-Plan, Idea customers can simply dial ‘121’ from their Idea connection or visit the nearest Idea store.
The Idea i-Plan is available across all circles (except Punjab) in India.
About IDEA Cellular
IDEA Cellular is India’s 3rd largest national mobile operator, with more than 128 million subscribers. With traffic in excess of 1.5 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service del4ery through the most extens4e network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com
