Under this new partnership, Micromax and MTS will introduce a range of co-developed smartphones that will deliver exceptional experience for the consumer, driving enhanced data experience for customers across the country.
Commenting on the launch, Vikas Jain, Co-founder, Micromax, said, “At Micromax, it is our constant endeavor to democratize technologies for the masses through our innovative and affordable offerings. Our new offering on 3G EVDO + GSM dual SIM smartphone based on a Qualcomm Snapdragon processor will help GSM consumers take advantage of the superior 3G EVDO network of MTS while retaining their GSM number. The Canvas Blaze further builds on our promise to empower consumers with superior technology and enhanced services.” On the partnership with MTS, he added; “We are delighted to partner with MTS, as it will give our customers access to the best experience with respect to both data and voice services. Supported by a strong distribution channel and retail presence of both the companies, our aim is to catalyze the mobile Internet penetration in the country, offering seamless connectivity, affordable call and data rates, the Canvas Blaze promises a superior user experience on a wide display smartphone.”
According to Leonid Musatov, Chief Marketing & Sales Officer – MTS India, “I am happy to announce the launch of Canvas Blaze in partnership with Micromax - one of the most exciting smartphone brands in the country. Canvas Blaze, powered by the best in class Qualcomm Snapdragon processor, has been exclusively designed to cater to the young smartphone customers.” Leonid added, “Canvas Blaze has been bundled with FREE Data and Voice benefits for 6 months providing a complete package for the customers.”
Canvas Blaze houses an 1850 mAh battery promising superior quality graphics, multi-tasking and improved application performance. With an 8.0MP rear camera with flash and VGA front camera, users can capture all their favorite moments in superior clarity. The phone supports Bluetooth v2.0 and Wi-Fi, ensuring full time connectivity for the social media buffs. With an expandable memory of upto 32GB, the smartphone comes with gravity, proximity and light sensors providing enhanced user capabilities.
The launch of Canvas Blaze is supported by an integrated communication campaign featuring above and below the line initiatives. This campaign is targeted at young smartphone users and intenders who see technology as their oxygen. ‘The INTERNET GENERATION as we have branded them in this campaign believes that power comes from connections and therefore, increasingly spends more and more time online. They constantly hanker for connectivity and speed. These youngsters have a sense of entitlement that makes them not just Smart but Smartass. The campaign also involves a Television Film directed by the acclaimed director Bharat Sikka. The campaign has been conceptualised by Creativeland Asia.
With a MOP of INR 10,999/-, the Canvas Blaze will be available across all leading retail outlets in India from December 16, 2013. For more information, please visit www.micromaxinfo.com.
About Micromax:
Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The company held 22.7 market share in the Indian smartphone market as per IDC Q2 report. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.
About Sistema Shyam TeleServices Ltd:
Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema JSFC {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the Company which operates its telecom services under the MTS brand. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 82nd most valuable brand in the world. For More Information, please visit www.mtsindia.in
