“As we move forward with our transition to be an expertise-led organization, it will be extremely helpful to have the benefit of Apurva Purohit’s vast experience,” said Subroto Bagchi, Chairman, Mindtree. “She is very highly regarded in her industry. She has created and evangelized many successful brands and her appointment comes at the right juncture to help Mindtree reach greater heights.”
“It is an honor to be a part of the stellar team at Mindtree. I look forward to contribute towards the next phase of growth for the company,” said Apurva Purohit.
Apurva Purohit is the CEO of Music Broadcast Private Limited, which operates Radio City 91.1FM, India's first and leading FM radio brand. Under her leadership, Radio City has grown to a national presence across 20 cities and is a leader in many of the markets it operates in.
She is a specialist in the field of media businesses and brands and prior to her entry into radio, Ms. Purohit worked in the television business with BCCL & Zee Telefilms. She has launched successful TV brands such as Zoom, India’s first lifestyle channel and also led the re-launch strategy for Zee TV, the flagship channel of Zee Telefilms.
Within India, she pioneered the concept of consolidated media–buying by launching the first-ever independent media buying agency, Lodestar in 1995. Lodestar is amongst the top 5 agencies in the country today and a part of IPG, one of the big four global advertising holding companies in the world.
Partha, a Mindtree co-founder, has worked in the IT Industry for more than 25 years. He is known for his expertise in setting up large Offshore Development Centers handling global delivery and operations. Partha’s vision and passion for delivery excellence has helped Mindtree deliver best-in-class service, with significant value to our clients.
About Mindtree
Mindtree is a global information technology solutions company with revenues of over USD 435 million. Our experts are driven to engineer meaningful technology solutions to help businesses and societies flourish.
Mindtree’s consulting-driven approach makes us a strategic partner to many Fortune 500 enterprises. Our domain expertise, unique culture and technical excellence help businesses thrive and be future-ready. We enable our clients achieve competitive advantage through flexible and next generation global delivery models, Agile methodologies and expert frameworks.
Mindtree’s ability to devise solutions is equally matched by our ability to execute them. Our differentiation stems from a unique balance of human perspective with deep strategic thinking. Our values - collaborative spirit, unrelenting dedication and expert thinking help us see possibilities where others see a full stop.
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