Chitrangada highlighted her preference for clean shaven men and voiced the opinion of Indian women who think clean shaven men are more attractive. They make a better impression and they also smell good. Talking about routine grooming hygiene, the actress expressed her disapproval about how men who are not clean shaven do not look appealing to women; rather it looks like they have not had a bath.
As a manifestation of their strong protest against men with unclean stubble, Chitrangada unveiled the three mandates and vowed to follow them along with other like-minded women if their men didn’t shave:
· “We will not be your date if you don’t shave”
· “We will not share our space & things if you don’t shave”
· “We will go out alone if you don’t shave as we think no shave means you haven’t had a bath”
In agreement to Chitrangada’s sentiment of Indian women who think, “Unshaven is Unbathed”, Tennis player Rohan Bopanna, agreed to shave every day.
Rohan further highlighted Gillette’s new innovation Fusion Power Phantom. Shaving every day has now become easier because of the new Gillette Fusion Power Phantom, which is so smooth that you can barely feel the blades. The razor combines revolutionary blade technologies to offer the smoothest shave making every day shaving an ultimate experience. Not only this; the Gillette Fusion Power Phantom comes at a price of INR 349/- leaving men with no reason to not shave every day.
Gorgeous Diva Chitrangada said, “Grooming includes several things like well-maintained hair, clean nails, smelling good & overall hygiene amongst the rest. But, you have to start somewhere and men can do that with shaving every day to be clean. Most importantly, when a man sports stubble it looks like ‘he has not had a bath’. He doesn’t look fresh. Not just me, but 83% Women think men with stubble haven’t taken a bath*. So men should start paying more attention, and start with shaving every day to be clean. Sometimes I ask guys when they are not clean shaven if they have had a bath. They don’t look fresh. If women can spend hours on grooming to look good, we would like men to do the same not just for us, but also to be more attractive.”
In acknowledgement, Rohan agreed, “Yes, I agree with sentiments of the women who are against unclean stubble. 83% of women in India think men with stubble haven’t taken a bath*, men need to pay more attention and start shaving like they bathe every day. Men should realize that women put in so much effort in grooming themselves. As a gesture of return least that men could do is stay clean and well groomed. Also personally I feel when you are clean shaven you look fresh just the way you feel after you bathe. With a superior & advanced razor like Gillette Fusion Power Phantom, men now have the right tool to get the smoothest shave every day, where you can barely feel the blades. I am glad Gillette has come up with such an innovative and advanced solution, which will make shaving smooth, easy and convenient.”
*Based on Grazia India reader survey done on 300 respondents all over India.
“This program is not intended to hurt the sentiments of any particular gender/community.”
About Procter & Gamble India
P&G serves approximately 4.8 billion people around the world with operations in approximately 70 countries worldwide. P&G is one of the largest and amongst the fastest growing consumer products companies in India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders®, Wella® and Duracell®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’ Please visit http://www.pg-India.com for the latest news and in-depth information about P&G India and its brands.
