FIAT India has achieved a landmark of 100 dealerships in a span of one year as committed to its fans in India. FIAT India now has its presence in 22 states and over 80 cities to fulfil its customer expectations.
FIAT has strengthened its presence in India by opening 41 dealerships in Northern region followed by Southern, Western and Eastern with 29, 22 and 8 dealerships respectively. FIAT India is looking at expanding its dealer’s network by 150, in 2014 and the increasing number will speak about its commitment to the Indian market.
Commenting on this association Mr. Nagesh Basavanhalli, President and Managing Director of FIAT Chrysler India Operations said, “At FIAT India our constant endeavor is to provide world class technology which can add value to an individual’s life. Our association with Jaipur Foot is also on the same line of empowering differently abled people
by providing artificial limbs. FIAT India is extremely proud to have opened 100 dealerships within a span of one year. And to celebrate this moment we have decided to associate with Jaipur Foot. This initiative by FIAT India provides mobility.”
Other than Jaipur Foot association, FIAT India has also kick started an initiatives under the name of “FIAT Century Drive”, which will avail benefits to its existing as well as potential customers. FIAT will also activate a digital contest under this initiative for its fans, which will start in this month.
FGAIPL is striving towards delivering world class sales and after sales experience along with developing strong consumer connect. The developments of digital activities are also running in parallel with the on ground developments at FIAT India with the fan base of the official facebook page crossing the milestone of 5 lakh plus members. The brand had engaged with the target audience and incumbent and prospective customers by communicating the journey of brand FIAT in India and highlighting the latest developments namely rapidly expanding independent dealership network, 24x7 road side assistance and call center assistance, 3 years warranty package, 6 months / 10000 kms warranty on spare parts and periodic national service camps.
About Fiat Group Automobiles India Private Limited (FGAIPL)
FGAIPL is a fully owned subsidiary of Fiat Group Automobiles SpA, Italy. The company was incorporated in Mumbai, India, in March 2012 and will distribute FIAT and Jeep vehicles in the country through an independent dealer network. The company is currently selling the FIAT Linea and Punto models, which are manufactured by the Tata-Fiat joint venture. The company in India will have around 100 employees and plans to target 150 dealers by the end of 2014.
