The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.
Kallol Borah, Chief Executive Officer, Lukup Media said: “We are very happy to partner Warner Bros. and bring a wide selection of popular and new movies and TV shows which will be available through India’s first on-demand TV channel. The channel will allow people to choose titles from their TV program guide, pay for them and view them at a time of their choice.”
Chris Dyde, Senior Vice President, International Licensee Markets, Warner Bros. Home Entertainment Group said: “Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros.' Digital strategy and we’re delighted to be working with Lukup Media, which will see a fantastic selection of both new and library movies offered to viewers in India”.
Lukup Media plans to launch the Lukup Player in February 2014 and it will carry multiple on-demand channels that it will deliver on TV in addition to the live TV channels carried by satellite and cable platforms.
About Lukup Media:
LUKUP MEDIA operates a multi-screen content platform for delivering a combination of live TV, video on demand, and interactive content on TV, home entertainment and mobile devices. The platform is based on the Lukup Player, a consumer product that people can use to search content from multiple sources, and select a screen to view it on or a device to stream content to.
Lukup Media partners content owners and aggregators and cable and satellite TV platforms to operate its hybrid TV and multi-screen content platform. For further information, please visit – www.lukup.com
About Warner Bros. Digital Distribution:
WARNER BROS. DIGITAL DISTRIBUTION, part of the WBHEG, manages the worldwide electronic distribution streams of the Studio’s product over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, video-on-demand, subscription-video-on-demand, wireless and more. WBDD also oversees the Studio’s worldwide digital strategy, partnerships in digital services and emerging new clients and business activities in the digital space.
WBDD is further charged with managing the Studio's retail and consumer transition of product produced by Warner Home Video and Warner Bros. Interactive Entertainment from a purely packaged distribution scheme to one that supports both packaged and digital distribution, as well as both standard and high definition formats.
