Brands like State Bank of India, Airtel, Reliance and Indian Oil Corporation, the only ones from this country have seen a significant fall.
As compared to last year, SBI's position has declined to 347 from 177 whereas Telco major Airtel has moved to 381 from 314th position. Furthermore, Reliance Industries dropping severely has reached to 413 spot from its previous position of 172, while IOC slipped to 474, from 313 in the current year.�
In addition, companies from BRIC countries—Russia, India, Brazil are also a part of loosing saga. Particularly Brazil, whose brands in the table have declined from nine to five, and those that remain have all lost over 20 per cent of their brand value.
Technology Toppers
Apple and Samsung continue to hold to their earlier positions of being the highest-valued brands in the market. Whereas, sports car Ferrari is the world's most 'powerful' brand with a brand value of $4-billion.
Brand Finance's chief executive, David Haigh, states: "Apple also has a powerful brand, rated AAA by Brand Finance. What sets it apart is its ability to monetise that brand. For example, though tablets were in use before the iPad, it was the application of the Apple brand to the concept that captured the public imagination and allowed it to take off as a commercial reality."
Apple is the world's most valuable one for a third year in a row. Brand Finance Global 500 incorporates mostly the tech brands with the only non-tech brand—Walmart, remaining in the top 10.
Leading Countries
US brands continue to dominate the list by claiming 185 of the 500 spots. Japan is second in the list with the help of its three biggest brands - Toyota, Mitsubishi and Honda, which have witnessed a 30 per cent increase in brand value. Third, fourth and fifth spot is occupied by Germany, France and Britain respectively whereas China has to satisfy with the sixth position.
