Platinum Design Trendds by WGSN

Platinum Design Trend provides insight on the inspirations behind the Classic & Eternal platinum designs. Influencing the design direction adopted in India is the key design hook Luxury Archaeology.

Worldwide leader in trend forecasting WGSN provides design direction for platinum jewellery. Post demarcating consumer tribes and aligning the key aesthetic direction for each of them for platinum jewellery.

The new design direction is a creative tool and presents contextual recommendations for the development of platinum designs based on globally established trend structures. Also, commenting on the design hook are award winning London based designer Annaloucah along with Gunjan Suri, Head Designer, Shrenuj & Co.