Talking to the media, Mr. Navas Meeran, Chairman-Eastern condiments and Confederation of Indian Industry,South India said, “We are very happy to launch our new product range, Eastern Ethnic Cuisine in Karnataka. We are sure that our condiments and ready to eat mixes will delight customers where you see a rich mix of people from various cultures and food habits.”
“Eastern Condiments Pvt Ltd is a flagship company of the Rs.650-cr Eastern Group. We are one of the leaders in the country engaged in the manufacturing and marketing of spice powders, including masala mixes, breakfast staples and a host of other products”, said Mr. Firoz Meeran, MD Eastern Condiments.
Talking about the company’s background, Ms. Kruthika, DGM Sales Operations, said “we are one of the largest exporters and the processors of spices in the country. Our supply arms reach the US, Europe, African and Middle East countries. We have around 6 lakh stores across the globe which showcase and sell our products.”
Instant #Cooking With Eastern Condiments Puliogare Masala Post your home made Puliogare photos and WIN samples pic.twitter.com/nUvSm3wN1a
— Eastern Spices (@eastern_in) May 12, 2014
“Eastern has come up with this new Ethnic range of Products that will be launched in every state to cater to the regional tastes. The first of this range is being launched in Karnataka with the most popular Karnataka food like Puliogare, Bisibele bhath and Vangi bhath.”
“There are a lot of other brands who have already made this product available in the market, but what Eastern brings to the table is the traditional and homely taste specifically prepared after studying and understanding the methods used in cooking by traditional kannadigas.” Added Ms. Kruthika.
Ethnic Range is the concept that has been derived to cater to the traditional or regionalized taste of India. ‘Ethnic’ as term is used to describe a subgroup of the population. Every region in India has an amazing amalgamation of various races and cultures. These groups or subgroups have specialized food habits or tastes that define their community.
Some of the Key Highlights of the products:
- Made as close to a homemade blend with authentic regional taste
- Aromatic - the freshness in aroma can be felt as soon as you open the pack
- 100 % natural - no artificial colors and preservatives used
- Best quality spices & pulses used in the mix
- Sequential steps taken in blending of the mix during processing - just as one would do at home
- Attractive and inviting visual colors - fine blend of chillies are used to give the characteristic orange red colorto Bissi bele bhath& Vangi bath
- Less quantities required for preparation thereby economical
- Air tight hi quality packing materials used to lock and retain the unique aroma and flavour in each pack
- Processed under hygienic conditions
Talking about the company’s future plans Mr. Meeran added “with Kerala and Exports being well established, the year 2014-15 is the year of revolution at Eastern. From this year Eastern as a brand has taken steps closer to achieving its unconditional dream of being one of the top food companies in India. Currently Eastern is a household name when it comes to spices and masalas, but its aims to expand its venture into more food products that can cater to the day today requirement of Indian households.
Company Background
The Rs. 650 Cr Eastern Group was set up 30 years ago by Mr. M. E. Meeran. Subsequently the Group diversified into manufacturing and is now involved in Ready-to-use Spices, Tread Rubber, Rubberized Coir Mattresses, Clothing, Packaged Drinking Water and Distribution. The Company has its Corporate Headquarters in Cochin.
The Eastern group companies Include –
Eastern Condiments – Established in the year 1989, the company deals food products.
Sunidra Mattress – Was set up in year 1999 to manufacture rubberized coir mattresses with state of art factory in Kerala.
Eastern Aqua Minerals – Was set up in the year 2002. It is into packaged drinking water with state of art plant located in Kochi, Kerala.
Eastern Treads Ltd – A public ltd company engaged in the manufacturing of quality procured treads, cushion, bonding gum and black vulcanizing cement.
King Richards Shirts – a brand of men’s wear from Eastern clothing company was set up in 1999.
Eastern Public School – Residential school aimed at providing quality education from Kindergarten to higher classes in CBSE syllabus.
