The adorable and endearing Maaza couple is back with a new story of mango mania. The latest ad campaign of India’s favorite, most trusted and most exciting beverage drinkMaaza,creates another charming story about mango-lovers. Brand ambassadors, Imran Khan and Parineeti Chopra, come together yet again in a quest to satiate Parineeti’s insatiable love for mango.
Speaking about the campaign, Neeraj Garg, Vice President, Juice business and SWA, Coca-Cola India and South West Asia, said, “Maaza’s success over the years can be attributed to the fact that the brand has consistently delivered on its promise – that of being the best mango experience in a bottle ! We have received phenomenal response from our consumers and it is showing in the brand metrics as well. With this new campaign, we continue to communicate this brand philosophy with the quirky interactions of the adorable Maaza pairing – Imran and Parineeti.”
He further added, “Their image and personality blends in perfectly with the brand equation of Maaza. I hope to see them take the brand to newer levels of success, reiterating our core message that the longing for mangoes has only one answer - Maaza.”
The new campaign sees the chemistry that the brand has been able to nurture between the two protagonists, Imran (aka Daaarling) and Parineeti (aka Sweetyheart), progress further. Both of them have become very popular characters in the brand communication, and their pairing sees another shade of quirky fun and effervescence in the communication.
Speaking about his association with Maaza, brand ambassador, Imran Khan, said, "It is always a pleasure to be associated with Maaza, a beverage which is the country’s most trusted and loved juice brand. It has been a wonderful experience. Also, I have to say, through my pairing with Parineeti, Maaza has been successful in giving the audiences a fresh, new, naughty and mango-licious Jodi. I had a great time shooting with her. We shared great chemistry which clearly reflects in the new Maaza campaign”.
He further added, “Also, being a big fan of mangoes, I am glad that I can bank upon the safest, great quality and the yummiest version of the real mango, Maaza, even in the non-mango season.”
While Parineeti Chopra expressed, "I am happy to be back playing the role of the effervescent ‘Sweertyheart’, deeply and crazily in love with mangoes. Almost a reflection of the real me, Sweertyheart is drawn to Maaza, the great tasting, refreshing and delightful mango indulgence which always lights up her mood even during a sad, dull moment. I have thoroughly enjoyed playing this role or rather myself in this fun campaign and hope this association continues for many years to come.”
