Suzuki Motorcycle India Limited (SMIL), a subsidiary of one of the world’s leading two-wheeler manufacturers, Suzuki Motor Corporation, Japan, today launched the 110 cc LET’S scooter in Hyderabad. A series of regional launches have been planned for the stylish, new Suzuki LET’S and the Hyderabad launch is part of this series. The practical, light and fast LET’S is directed at the urban youth looking for styling, economy and practicality.
LET’S is powered by a light, compact, fuel efficient 110cc engine with cutting edge technology – delivering a class leading 63 kmpl* and pick up. It has the stylish looks for riders seeking fun from a two-wheeler, while also giving a healthy dose of practicality like the cut-away floor boards for easy handling. The versatility and convenience from the twist-and-go engine makes it a stylish scooter for work and pleasure. The LET’S has class-leading power performance, excellent pick up making it smooth and powerful over any speed range. Its 98 kg light and compact body makes it easy to handle and far easier to park.
(*Under Suzuki test conditions)
Speaking at the launch, Mr. Atul Gupta, Executive Vice President, Suzuki Motorcycle India Ltd. said, “Suzuki is keen on providing value products for all Indian customers. Swish and the Access have been long term favourites. The introduction of Suzuki LET’S will further strengthen our product presence in the category. LET’S is a stylish scooter for the urban Indian youth, who are seeking trendy products that offer unmatched value. The LET’S is powered by SEP engine technology which boasts top-class fuel efficiency without compromising power and performance. We are delighted to introduce the revolutionary SEP – Suzuki Eco Performance – technology that is bound to set precedence in the Indian industry.”
According to Ms. Anu Anamika, National Head-Marketing, Suzuki Motorcycle India Ltd., “Practical, light and fast, Suzuki LET’S is the ideal vehicle for today’s youth which is synonymous with ‘Restless Experience Hunters’. Be it students, two-wheeler beginners or working adults, Suzuki LET’S is bound to appeal to all.”
Speaking on the launch communication plan, she added, “A multi-media launch campaign has been planned with the vivacious Parineeti Chopra who will lead the communication for Suzuki LET’S. The TV commercial will feature Parineeti at her chirpy best. Viewers of the commercial will feel an instant connect with the young actress and the values that LET’S embodies – freedom of movement and seeking adventure.”
Suzuki Eco Performance Engine
Suzuki two-wheelers is introducing a path-breaking and cutting edge technology to the Indian market in the form of SEP engine. The engine enables the scooter to deliver top-class fuel efficiency without compromising on power or performance.
The engineers at Suzuki, with their vast experience and racing heritage have developed this revolutionary new cutting edge technology which is achieved by reducing all kinds of mechanical losses, efficient design of every component and attention to detail in our manufacturing process. This helps achieve the best of both worlds – economy and performance.
LET’S is now available in Hyderabad in five color options – Pearl Mira Red, Metallic Triton Blue, Pearl Mirage White, Glass Sparkle Black and Metallic Sonic Silver, at a price of Rs. 45,748 (Ex-showroom, Hyderabad).
LET’S is powered by a light, compact, fuel efficient 110cc engine with cutting edge technology – delivering a class leading 63 kmpl* and pick up. It has the stylish looks for riders seeking fun from a two-wheeler, while also giving a healthy dose of practicality like the cut-away floor boards for easy handling. The versatility and convenience from the twist-and-go engine makes it a stylish scooter for work and pleasure. The LET’S has class-leading power performance, excellent pick up making it smooth and powerful over any speed range. Its 98 kg light and compact body makes it easy to handle and far easier to park.
(*Under Suzuki test conditions)
Speaking at the launch, Mr. Atul Gupta, Executive Vice President, Suzuki Motorcycle India Ltd. said, “Suzuki is keen on providing value products for all Indian customers. Swish and the Access have been long term favourites. The introduction of Suzuki LET’S will further strengthen our product presence in the category. LET’S is a stylish scooter for the urban Indian youth, who are seeking trendy products that offer unmatched value. The LET’S is powered by SEP engine technology which boasts top-class fuel efficiency without compromising power and performance. We are delighted to introduce the revolutionary SEP – Suzuki Eco Performance – technology that is bound to set precedence in the Indian industry.”
According to Ms. Anu Anamika, National Head-Marketing, Suzuki Motorcycle India Ltd., “Practical, light and fast, Suzuki LET’S is the ideal vehicle for today’s youth which is synonymous with ‘Restless Experience Hunters’. Be it students, two-wheeler beginners or working adults, Suzuki LET’S is bound to appeal to all.”
The roads feel pretty short when you are on this Suzuki- #Lets pic.twitter.com/J4V5temInZ
— Suzuki Motorcycles (@suzuki2wheelers) May 9, 2014
Speaking on the launch communication plan, she added, “A multi-media launch campaign has been planned with the vivacious Parineeti Chopra who will lead the communication for Suzuki LET’S. The TV commercial will feature Parineeti at her chirpy best. Viewers of the commercial will feel an instant connect with the young actress and the values that LET’S embodies – freedom of movement and seeking adventure.”
Suzuki Eco Performance Engine
Suzuki two-wheelers is introducing a path-breaking and cutting edge technology to the Indian market in the form of SEP engine. The engine enables the scooter to deliver top-class fuel efficiency without compromising on power or performance.
The engineers at Suzuki, with their vast experience and racing heritage have developed this revolutionary new cutting edge technology which is achieved by reducing all kinds of mechanical losses, efficient design of every component and attention to detail in our manufacturing process. This helps achieve the best of both worlds – economy and performance.
LET’S is now available in Hyderabad in five color options – Pearl Mira Red, Metallic Triton Blue, Pearl Mirage White, Glass Sparkle Black and Metallic Sonic Silver, at a price of Rs. 45,748 (Ex-showroom, Hyderabad).