According to media reports Twitter is planning to replicate parts of its India election strategy across countries that go to polls this year, after it emerged as a key tool for politicians and media companies during the world's largest democratic exercise.With polling due in countries such as Brazil, Indonesia and the United States later this year, the San Francisco-based company plans to take its India lessons abroad to expand its foothold in the political arena and increase its user base.
Twitter widely emerged as a political tool first during the 2012 US presidential elections, and then during the Arab Spring uprisings in North Africa and the Middle East. Today, US president Barack Obama has more than 43 million Twitter followers.
"The election more than any other moment provides a nice microcosm of the value Twitter can add ... we are sharing widely the lessons of this Indian election around the world," said Rishi Jaitly, India market director at Twitter.
India's 2014 #TwitterElection: 58M Tweets & @narendramodi's victory Tweet becomes the most RT'd Tweet ever from India pic.twitter.com/9xEI74h7VP
— Twitter Government (@gov) May 16, 2014
Twitter widely emerged as a political tool first during the 2012 US presidential elections, and then during the Arab Spring uprisings in North Africa and the Middle East. Today, US president Barack Obama has more than 43 million Twitter followers.
"The election more than any other moment provides a nice microcosm of the value Twitter can add ... we are sharing widely the lessons of this Indian election around the world," said Rishi Jaitly, India market director at Twitter.
