The sensual ambience accentuated by live jazz music created a fitting backdrop for the international models showcasing the glamorous lingerie. The collection conveyed the confidence, glamour and sensuality the brand inspires in its wearers. Graced by well-known faces from Delhi’s social circuit and celebrities such as VJ Anusha Dandekar, Shibani Dandekar, Poonam Bhagat, Guarav Gupta, Raakesh Aggarwal, Khushali Kumar, Ramneek Pantal, Pushpa Bector, Hemant and Nandita and many more, the event ended on a high note with Aditi Mittal, India’s top woman standup comedian entertaining the guests with her antics.
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amanté’s luxury lingerie collection is designed to cater to the numerous roles adopted by modern-day women. A deep appreciation of the multi-faceted lifestyle and varied roles of Indian women allows the brand to tailor its designs to empower wearers, preserving their individuality, strength and confidence.
Spring/Summer 2014 saw amanté unveil an artistic collection featuring bold, new prints offset by soft, pastel hues, trendy stripes in cooling cottons, and delicate watercolour effects on floral prints. The artistic collection depicts the makings of whimsical fantasies intended first, in amante’s signature fashion, for the appreciation of the wearer themselves.
amanté hints at exciting things to come in line with international fashion trends. Encapsulating the moods of every woman, the brand is set to capture vivacity through a strong play on colours while ultra feminity will be celebrated in classic style combining state of the art fashion technology. The brand plans to capture sophistication and glamour in an upcoming shimmering collection with another celebrating regal splendour. Every collection is in line with the tastes of confident, independent women as have been the strong, festive colourings and gorgeous, feminine laces and sparkling foil effects of existing collections. The designs embody the pure sensuality of the amanté brand, exuding lustre from within.
At the launch, Mr. Ajay Amalean, co-founder, MAS Holdings, said, “While most lingerie brands play purely on the seductive appeal of the product, amanté has always focused on customer centric innovations to stand out in the market. In this context, lingerie was seen as a catalyst to explore both the apparent and hidden facets of women. We find that lingerie gives a woman the freedom and power to express herself, who she is, and what she could be, which is the foundation of our new brand positioning ‘Dare to be’.”
“Having begun our journey in India, we are attuned to the specific needs of the Indian woman. Extensive research has resulted in the creation of a product perfectly contoured to fit Indian body types,” elaborated Mr. Vivek Mehta, CEO, amanté, India.
“amanté has evolved from a focus on comfort and elegance to a more empowering, glamorous yet sensual positioning. We are glad to re-launch the brand to meet the desires of our consumers. amanté is now a one stop lingerie store for every Indian woman seeking a luxury collection, on par with International standards and aesthetics. As a glamorous and chic brand, amanté has already made its place in the industry with its presence in more than 700 outlets across all main cities in India. amanté has extensive expansion plans and which include exclusive own stores in key cities to enhance the customers amanté experience. The growth is accompanied by a dominant digital presence via social media and e-commerce,” he added.
The evening drew to a close amidst glowing praise by those in attendance and requests for similar experiences in the future. The star studded show was a testament to amanté’s constant endeavor to raise the bar and its use of innovative designs and fabric to achieve excellence.
About amanté: Launched in India in October 2007, amanté is Sri Lanka’s very first international lingerie brand, offering premium fashion forward lingerie to the modern Asian woman. The Brand belonging to a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate-wear, amanté embodies 25 years of excellence held by the group in lingerie manufacturing. Their fully integrated supply chain and design offices in New York, London & Hong Kong offers a premium product set to the latest international trends and styling.
