Café2Go chain signs master franchise deal with Zushffans Group of Companies of #Pakistan

Café2go, the first Emirati coffee shop chain is making its way to Pakistan. Café2go signed a master franchise agreement deal with Zushffans Group of Companies based out of Karachi granting rights to the entire territory of Pakistan. This deal helps to expand the international presence of Café2go. Both parties are aiming to have the prototype store opened before the end of 2014.
With a portfolio of businesses in all key sectors Zushffans Group of Companies is a major player in Pakistan and across the globe. Since its inception in 1985, Zushffans Group of Companies has diversified its business in all key sectors including engineering, telecommunications, information technology, travel, food service, hospitality, and logistics. “We are excited to bring such a prestigious brand like Café2go to Pakistan and be able to offer something innovative and different from all other cafés” said Shakir Hussan the Group CEO. “This partnership is one of a kind, since never before has an Emirati brand been introduced into Pakistan”. He continued by saying that “We are excited to be the first to have this opportunity and will expand the brand rapidly in Pakistan”.
Café2go is well known as the pioneer and innovator of drinks and food using camel based products.  Options such as Camel Chino (cappuccino with camel milk), Camel Latte (café latte with camel milk) are just some uniquely made drinks along with camel milk smoothies, camel milk shakes, camel milk gelato, and sandwiches such as camel burger, camel fajita, camel hotdog, camel cheese, camel salami and camel mortadella.
“We are honored and proud to have a master franchise partner like Zushffans Group of Companies, who have a solid reputation and standing across the globe” said Jassim AlBastaki the Director General of Café2go. He continued by saying that “We are looking forward to build a strong relationship not only with Zushffans Group of Companies but also between UAE and Pakistan by being the first Emirati brand to enter the Pakistani market and offer our unique drinks and original concept to the people of Pakistan”.
Since its inception in September 2011 Café2Go has expanded to over thirteen branches across the UAE. Camel milk was on the menu alongside regular cow’s milk from the beginning and has proved so popular that Jassim AlBastaki decided to take the business model across the globe. By successfully developing a franchise structure through Francorp Café2go has sold several franchises in Libya, Saudi Arabia, Qatar, Kenya and now Pakistan with aggressive plans to extend global presence in 2014.