Speaking on this occasion Dr. Alok Bharadwaj, Executive Vice President, Canon India Pvt. Ltd, said, “We are excited with the entry into this new business segment which has a market size of Rs. 500 crores, growing at 40% annually. Currently, the professional video cameras market in India is estimated to be around 30,000 units a year. Out of this, the palm held video segment is estimated to be 9,000 units a year.” He further added, “Canon had launched 4 models in CINEMA EOS product group for high end cinematography applications where we have achieved 200 installed bases in last 2 years. These new domains of cinema & Pro-DV have promising applications for growth”.
With an aim to enhance appeal of the new PRO-DV range, Canon India will be engaged in various marketing and consumer engagement initiatives.
