Emami Ltd has acquired sanitary napkin brand 'She Comfort' from Mumbai-based Royal Hygiene Care Pvt Ltd (RHCPL). The company has not disclosed the financial details.“We are very happy to announce the acquisition of ‘She Comfort’ brand, one of the top five brands in its category in India," said Harsha V Agarwal, Director, Emami Ltd.The brand offers synergy with the company's businesses of personal and healthcare products The acquisition is a part of an aggressive strategy to strengthen our presence significantly in the personal & healthcare segment.Sanitary napkin is a growing category with low penetration and is growing at 19 per cent annually.With an aim to build on its core strength and expand further in the wellness space, Emami is focused to seize opportunities with its acquisition of ‘She Comfort,’he added.She Comfort is relatively new brand inthe market while the two strong brands in the segment are Stayfreeand Whisper.
