Special cooking session with Sunrich’s brand ambassador Priyanka Upendra

Ruchi Soya had organized a special cooking session with Sunrich’s brand ambassador Priyanka Upendra at her residence where she showcased her multi-cultural culinary skills. Priyanka cooked some healthy cuisines using Sunrich sunflower oil which is clearer, lighter and healthier.  At the session, Priyanka also disclosed the secrets of how she keeps herself and her family fit and healthy by using superior quality, best in class refined sunflower oil Sunrich which is made through 7 stage refining with added benefits of 15% less absorption with Vitamins A, D and E and 0% Cholesterol.


Speaking about her association with Sunrich, Priyanka said, “I have used Sunrich earlier and it is one of the best sunflower oils available in the market. I am extremely excited to partner with Sunrich and to bring this message of healthy cooking with ‘clearer, lighter, healthier’ oil to consumers across the country. All dietary tends needs to be supplemented with basic correction in cooking habits. Using a good oil is one of them. Sunrich is 7-stage refined, has added vitamins, absorbs 15% less and has zero cholesterol, and hence it has now increasingly become my oil of choice even in my personal life.”


“I had a fun time today cooking and interacting with members of the media here. I actively support Sunrich and I had a great time shooting for its campaign”, she added.

Sunrich has also unveiled a new TVC featuring Priyanka Upendra recently. The TVC is evocatively made, aesthetically appealing & a hard hitting advert that clearly communicates superiority of Sunrich over ordinary sunflower oils. It gives a strong reason to believe to the viewer as to why Sunrich is superior and addresses the concern of the Indian Housewives who are constantly striving for better quality nutrition for their family at an affordable price.


Mr. Ajay Malik – VP South, Popular Division of Ruchi Soya Industries Limited added, "Priyanka seamlessly fits into our new brand campaign for Sunrich. She epitomizes the modern cosmopolitan women who effortlessly over delivers on her many roles – she is a celebrity role model who is a working woman, a caring wife, a loving mother and trendsetter with an incredible blend of style and substance as well as tradition & modernity”