Spectrami expands into #SouthAfrica

Spectrami a value added distributor in the MENA region, has announced that it is entering into the South African market by opening up a new office. The company plans to start with the South African market and then get into East and Southern Africa along with Indian Ocean Islands. Furthermore, the company has long term plans for the entire sub-Saharan Africa to be served from the South Africa office.

Speaking about the expansion, Anand Choudha, MD at Spectrami, said, "South Africa is among the top four markets in the Middle East and Africa region. Thus, it makes sense for us logically to enter into the market as a part of plans to increase our foot print in the region. We also see the right indicators in terms of market conditions, customer requirements for the technologies we represent, and willingness from our vendors to get into the market. All of this leads us into making an informed decision to get into the South African market."