Friday, June 6, 2014

#YES BANK signs multi-year deal with Indian Golf Union to promote Junior talent

YES BANK signs multi-year deal with Indian Golf Union to promote Junior talent
With an aim to promote Golf among youngsters, YES BANK, India's fourth largest private sector Bank, signed a multi-year deal with the Indian Golf Union (IGU) Junior Tour for 3 years commencing with the 2014 season. The tour comprises 11 tournaments including 4-zonals (North, South, East and South) and a final. Over 250 junior golfers from across the country will compete in the tournament to represent India in the national Junior squad.

In the zonal tournament played at Eagleton Golf Course, Bengaluru, over 50 young Golfers between the age of 13-17 years competed for the last five days. In the finals played today, Viraj Madappa emerged winner after having scored 286 in a closely contested tournament. The second place went to Arjun Prasad who had a score of 287 at the end of 5 days of play. The tournament has already completed a total of four legs in Gurgaon, Jaipur, Chandigarh and Coimbatore. The final tournament will be played in Bangalore in November 2014.

Rana Kapoor, Managing Director & CEO, YES BANK said: “Golf in India today is largely a youth driven sport, and while the IGU, India’s apex golf body, has spearheaded promotion and development of the sport since 1955, golf still finds itself in a nascent stage in India, compared to neighboring Asian countries like Thailand and Malaysia. The last few years have seen a surge in development of golf infrastructure, trained caddies and support staff, professional coaches and facilities in India, under the aegis of IGU. Although there has been substantial corporate sponsorship and media build up in recent years, golf in India still offers extensive untapped opportunities”.