YouTube will announce within a matter of days that videos on the site featuring recording artists from certain independent labels will be blocked, lest those labels sign licensing agreements that’ll let those songs to be included on a new service coming soon from Google.
But according to Google, their forthcoming service 'YouTube Music Pass' is only intended on helping bands. “Our goal is to continue making YouTube an amazing music experience, both as a global platform for fans and artists to connect, and as a revenue source for the music industry,” a Google spokesman in a statement this week.
Robert Kyncl, YouTube’s head of content and business operations, told the Financial Times that three major record label conglomerates — Universal Music Group, Sony Music Entertainment and Warner Music Group — have all signed on so far. Around 10 percent of the industry is absent such a deal, though, including some top-selling artists who are signed to smaller labels.
“While we wish that we had 100 percent success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience,” Kyncl told FT
Currently, YouTube attracts more than one billion viewers each month from around the globe. According to Kyncl, videos will begin being blocked “in a matter of days.”
"@jacobsoboroff: So great to hang out with @SusanWojcicki, @rkyncl & the @YouTube team at @YouTubeNation today. pic.twitter.com/elawaUMGBA"
— Robert Kyncl (@rkyncl) May 8, 2014
But according to Google, their forthcoming service 'YouTube Music Pass' is only intended on helping bands. “Our goal is to continue making YouTube an amazing music experience, both as a global platform for fans and artists to connect, and as a revenue source for the music industry,” a Google spokesman in a statement this week.
Robert Kyncl, YouTube’s head of content and business operations, told the Financial Times that three major record label conglomerates — Universal Music Group, Sony Music Entertainment and Warner Music Group — have all signed on so far. Around 10 percent of the industry is absent such a deal, though, including some top-selling artists who are signed to smaller labels.
“While we wish that we had 100 percent success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience,” Kyncl told FT
Currently, YouTube attracts more than one billion viewers each month from around the globe. According to Kyncl, videos will begin being blocked “in a matter of days.”
