Using TruTouch a retailer can delights patrons at every step of the way - from registration to rewards. The new customer enrolment can be done in less than 10 seconds without filling up a form, encouraging more registrations. The superior technological prowess demonstrated via TruTouch’s key USPs of running real-time and providing instant analytics on every purchase made within seconds. The Dynamic Instant Vouchering system also allows the retailer to gratify the customer instantly with mobile vouchers for gifts and discounts which they can make use of, which they can utilize.
TruTouch is equipped to analyse and classify the customer base into various pools based on factors like gender, frequency of visits, average bill value, purchase patterns etc., thus enabling the retailer to target the right customer profile for their promotional activities. As a result, the customer’s engagement activities are more focused, therefore increasing customer delight.
Capillary’s continuous monitoring and training of store managers and cashiers is an added USP and ensures high usage and better Return on Investment (RoI) from the first month of implementation; showing a visible increase in redemption rate (10 – 12% increase) as opposed to other programs that take close to 2 years to realize. Moreover, the retailer can track the actual RoI for every customer interaction through the online platform which has been proven to be extremely beneficial in creating future campaigns.
Today, TruTouch is running successfully in more than 100 stores across Bangalore, Chennai, Hyderabad and Mumbai, with noted brands in the segment such as Prestige The Man Store, Saboo Silks, Smart Line and Blush.
