India’s Top 5 eCommerce Hubs are Delhi, closely followed by Mumbai, Bengaluru, Jaipur & Chennai. According to the eBay India Census, Ms. Thomas revealed:
· Online Shopping is mainstream & a nationwide phenomenon: India had over 3,311 eCommerce Hubs from all 28 States and 7 Union Territories. The Top 5 States with the most transactions were Maharashtra, Delhi, Tamil Nadu, Karnataka & Andhra Pradesh.
· Consumers & Entrepreneurs from Rural India are increasingly plugged into eCommerce: Over 1,267 Rural Hubs are transacting online with 1 out of every 10 purchases from Rural India as well as 1 out of every 20 sales from Rural India.
· Metros (India) have a dominant share of purchases, with Tier 2 & 3 cities (Bharat) catching up fast: Metros (India) contributes 51% of all eCommerce Transactions while Tier 2&3 Cities (Bharat) contribute about 40% of transactions & Rural India contributing to 9% of transactions.
· Online Indians are brand savvy: eBay Census Top 5 Brand Rankings revealed Sony as the largest brand on eBay followed by Nokia, Samsung, Apple & Reebok.
· Women Shoppers are increasingly addicted to shopping online: Women shoppers are buying cosmetics, jewellery, watches, fashion & fitness equipment online. Over 45% of all purchases are in the Lifestyle category.
· Electronic gadgets continue to rule the online shopper’s wallet: Gadgets continue to be the most popular choice & contribute to 50% of all purchases.
· Indian Retail Exports accelerating rapidly & export to 189 countries worldwide: Indian entrepreneurs export a variety of products to millions of eBayers in 189 countries around the globe. The Top 5 Countries Indians export to are United States, United Kingdom, Australia, Canada & Germany.
The eBay Census 2011 also revealed many interesting trends about the online shopping habits of Bengaluru residents including:
#1. Tech Savvy Residents: Technology products had the highest domestic transactions (54%) and were the most popular Imports (80%)
#2. Webcam Connect: India’s IT Hub, Bengaluru, aces global networking with the most webcam imports.
#3. Helmet Power: Bengaluru sets standards for road safety for the country, selling the most helmets & visors.
#4. Health Check: Bengaluru residents monitor their health, buying the most blood pressure & diabetes monitors.
#5. Music Lovers: Bengaluru delights music fans around the world, with the most LP Record exports.
Bengaluru’s Top 5 Bought & Sold
· Top 5 Bought: Republic of India Notes, Earphones, Food Storage Containers, Batteries, Metal Rimmed Sunglasses
· Top 5 Imports: Headsets, Laptops, Digital Cameras, Men's Fragrances, Dietary Supplements
· Top 5 Sold: Indian Miniature Sheets, Metal Strap Wrist Watches, Men's Wallets, Car Perfumes, Helmets
· Top 5 Exports: LP Records, Knitting Kits, Vintage Vacuum Tubes, Face Masks, Bracelets
· Top 5 Brands: Nokia, Apple, Seagate, Samsung, Casio
For your own free copy of the eBay Census Guide with more India facts, please log onto www.eBay.in/census
Methodology
eBay Census 2011 research findings were based on an analysis of all online buying and selling transactions by Indians on eBay between July 1, 2010 and June 30, 2011. eBay India analysed eBay transactions over a year within the individual Indian States & Union Territories as well as the key Indian cities to identify the top Buying and Selling Hubs based on the number of transactions that have happened on the eBay India site. In addition, retail export transactions & retail import transactions between global eBayers and Indian eBayers were analysed. Interesting fun facts, unique purchases, local, national and global trends all come to light in eBay India Census 2011.
About eBay India
eBay India (www.eBay.in), India’s leading eCommerce marketplace, is India’s No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.
