Tuesday, October 11, 2011

DHL rolls out its biggest advertising campaign worldwide

DHL Express, the world’s leading international express services provider, announces the launch of its most ambitious global advertising campaign across 42 key markets worldwide, demonstrating DHL’s international capabilities to meet the express shipping needs of all industries. The International Specialist campaign highlights its global expertise and enhanced customer service supported by a significant brand program.


The company is expanding its worldwide capabilities and improving customer service through a significant investment program into infrastructure, employees and the brand. As part of these initiatives, DHL Express is investing in a Certified International Specialist program, which endorses all its 100,000 employees as ‘International Specialists’ in the Express shipping industry.

Ken Allen, Chief Executive Officer, DHL Express, said, ” By continuously upgrading our global infrastructure we are ensuring that we are International Specialists of the Express industry, helping our customers reach more global destinations, significantly faster with maximum reliability and a proven expertise as pioneers of this industry.”