Wednesday, January 11, 2012

HARLEY-DAVIDSON® INDIA SHOWCASES CUSTOMIZATION

Harley-Davidson® India showcased five customized motorcycles from its 2012 line-up at the Delhi Auto Expo, bringing alive its core differentiation that ‘no two Harley-Davidsons are the same.’ Customization forms an integral element of Harley-Davidson’s brand lifestyle and culture, offering owners and enthusiasts an opportunity to create unique machines that truly reflect their individual personalities and sense of style.


“At Harley-Davidson, we are passionate about personalization and self-expression, and are extremely excited to share examples of the kind of customization available across all our motorcycle families. We appreciate each rider’s unique style and offer them a range of over 5,000 Genuine Motor Parts and AccessoriesTM to tailor the form, fit and aesthetics of their motorcycles – creating a special bond between them and their bikes,” said Anoop Prakash, Managing Director, Harley-Davidson India.

Each of the five soul stirring motorcycles, designed and accessorized by the Harley-Davidson India team, demonstrate the variety of personalization options available to Harley owners. They were unveiled amidst much cheering from the crowd and members of the Delhi Harley Owners Group®, who rode in on their own bikes to demonstrate their support and passion for the brand.

“While the initial adopters of Harley-Davidson in India have started experimenting with their look, sound and feel of their bikes, this is our call to every enthusiast to come forward and design the bike of their dreams,” Prakash added.

Harley-Davidson is the global leader in cruising and touring motorcycles and ranks as one of the strongest brands in the world, with motorcycle sales now in more than 70 countries.

Harley-Davidson India commenced operations in August 2009 and appointed the first dealership in July 2010. The Company currently offers 15 models in its motorcycle line-up in India, available through its 7 authorized dealerships. For more information, visit the Harley-Davidson India web site at http://www.harley-davidson.in/

Harley-Davidson® India showcased five customized motorcycles from its 2012 line-up at the Delhi Auto Expo, bringing alive its core differentiation that ‘no two Harley-Davidsons are the same.’ Customization forms an integral element of Harley-Davidson’s brand lifestyle and culture, offering owners and enthusiasts an opportunity to create unique machines that truly reflect their individual personalities and sense of style.

“At Harley-Davidson, we are passionate about personalization and self-expression, and are extremely excited to share examples of the kind of customization available across all our motorcycle families. We appreciate each rider’s unique style and offer them a range of over 5,000 Genuine Motor Parts and AccessoriesTM to tailor the form, fit and aesthetics of their motorcycles – creating a special bond between them and their bikes,” said Anoop Prakash, Managing Director, Harley-Davidson India.

Each of the five soul stirring motorcycles, designed and accessorized by the Harley-Davidson India team, demonstrate the variety of personalization options available to Harley owners. They were unveiled amidst much cheering from the crowd and members of the Delhi Harley Owners Group®, who rode in on their own bikes to demonstrate their support and passion for the brand.

“While the initial adopters of Harley-Davidson in India have started experimenting with their look, sound and feel of their bikes, this is our call to every enthusiast to come forward and design the bike of their dreams,” Prakash added.

Harley-Davidson is the global leader in cruising and touring motorcycles and ranks as one of the strongest brands in the world, with motorcycle sales now in more than 70 countries.

Harley-Davidson India commenced operations in August 2009 and appointed the first dealership in July 2010. The Company currently offers 15 models in its motorcycle line-up in India, available through its 7 authorized dealerships. For more information, visit the Harley-Davidson India web site at http://www.harley-davidson.in/

The stock FXDB Dyna Street Bob®, considered a perfect cruiser with serious attitude and a performance to match, has been transformed into an ‘EDGE CUT CHOPPER’ as an ode to custom choppers of the 1970s.

With heavy use of fine detailed paint work from Harley-Davidson’s color shop – the limited series of ‘Devil’s Infantry’ color set – orange flames scorch across the deep black body of this motorcycle as skulls on the tank and fenders intimidate anyone that gets in the way.

This customized bike boasts of LED headlights, forward foot controls and side mounted number plates along with Edge Cut hand grips, foot pegs, shifter pegs, brake and clutch lever. Regular spoke wheels have been enhanced with Magnum custom wheels accommodating a much wider 180 section rear tire, adding to the sturdy look and stable riding characteristics of the bike. If that is not enough, a Harley-Davidson Screaming Eagle® exhaust with a buckshot shield kit has also been added to the bike to enhance its performance.

Sporting a far darker look with clean lines of chrome breaking the black, this is a motorcycle that is bound to appeal to the bad boy within you.

An integral part of the Harley-Davidson Softail® family, the big, dark and strong FLSTF Fat Boy® has been custom painted and out for a ’BIG-TWIN CUSTOM’ look with quintessential Harley-Davidson styling.

All painted parts of this motorcycle have been repainted to provide it a definitive “Turmoil” look enhanced by a distressed brown leather seat. The bike has been fitted with custom chrome narrow beach handlebars, swing arms, and front forks to add to its look.

Harley-Davidson Motor Company’s collection of classic decals has also found their way on the bike through handgrips, derby cover, timer cover and horn. The lay back number plate, foot peg, shifter pegs and passenger peg along with tear drop mirrors have been marked with the illustrious crested bar and shield logo of the company.

With a complete styling overhaul, this machine will get the blood rushing in your veins as you embark upon the ride of your life, feeling like a true highway star!

The XL883 N Iron 883TM, known for its minimalistic dark custom styling, has been transformed into the epitome of ‘DARK CUSTOM’ street motorcycles.

With black being the new chrome, this bike has been mounted with a “Dark Custom” derby cover, timer cover and fuel tank cover along with “Diamond Black” shifter pegs, hand grips and foot pegs pushing this motorcycle deep into the heart of darkness. Furthermore, all painted parts of this bike have been replaced with the Harley-Davidson “Numbers Up” limited series paint job, to adding to the bike’s styling.

Fitted with custom straight handle bars, side mounted number plates, LED head lamps, Harley-Davidson Screaming Eagle® exhaust with a buckshot shield kit and black anodized air cleaner covers, this black beauty is bound to make heads turn.

So, steel yourself to prowl the streets with this ‘DARK CUSTOM’ motorcycle.

The XL 1200X Forty-EightTM has been customized into a ‘RETRO MACHINE’ that embodies the spirit of Harley-Davidson, with minimalistic styling and tons of attitude.

Instead of the stock fuel tank, the bike has been mounted with a spectrum metal flake “Big Bass” gold tank which looks stunningly beautiful. The customized Solo Spring Black Leather Seat, side mounted number plates, Harley-Davidson Screaming Eagle® exhaust with the buckshot shield kit, and Screaming Eagle heavy breather kit add immensely to the styling and performance quotient of the bike.

Expressing the true leisure riding philosophy that Harley-Davidson is renowned for world over, this brilliantly designed motorcycle sports ‘Live to Ride, Ride to Live’ decals on a variety of elements including the hand grip, derby cover, timer cover, fuel caps, brake calipers, “Diamond Black” shifter peg and foot pegs.


This motorcycle promises to take you down memory lane with its old school styling - as you cruise through the street with a true blue ‘RETRO MACHINE’ between your legs.

Harley-Davidson Motor Company, a subsidiary of Harley-Davidson Inc. (NYSE:HOG), produces heavyweight Custom, Cruiser, and Touring motorcycles and offers a complete line of Harley-Davidson motorcycles parts, accessories, riding gear and apparel, and general merchandise. For more information, please visit Harley-Davidson’s website at www.harley-davidson.in


Sourced From: Edelman PR