Supported by Tetra Pak, the world’s leading food processing and packaging solutions provider, KMF is certain the 100ml Tetra Fino Aseptic (TFA) packages will cater to the increased demand for safe and hygienic milk. The 100ml TFA packages allow KMF to increase affordability by pricing the product at Rs 4, thereby reaching a much wider audience.
“Consumers will now have easier access to best quality milk with the launch of Nandini GoodLife milk in 100ml Tetra Pak packages. Priced at an affordable Rs 4, we are extremely happy to add the 100ml Tetra Fino Aseptic package to our portfolio. The new format will help us reach even the most remote areas of the southern states. Our 12-year long association with Tetra Pak has enabled us to provide our consumers with safe and good quality milk,” said KMF Chairman G Somasekhara Reddy.
“KMF’s strong presence in South India will ensure more consumers have access to safe, hygienic and nutritious milk in Tetra Pak packages. This is in line with our company’s vision to make food safe and available, everywhere. Packaging their toned milk in TFA packages allows KMF to increase the reach of the product with its lower pricing. We are pleased to build on our partnership with KMF and be a part of their growth plan,” said Tetra Pak South Asia Markets Managing Director Kandarp Singh.
KMF is the apex body in Karnataka representing dairy farmers' cooperatives. It is the largest cooperative in terms of procurement as well as sale of milk in South India. KMF has 13 milk unions in Karnataka that procure milk from primary dairy cooperative societies and distribute milk to consumers in various locations across South India. KMF’s growing portfolio in the TFA segment, with 500ml, 200ml and now 100ml packaging formats, has increased affordability for the consumer. The cooperative dairy’s endeavours have allowed for the supply and availability of quality milk in remote areas of the region.
Milk packaged in Tetra Pak packages is Ultra-High Temperature (UHT) treated. In this process, milk is heated to very high temperatures for just a few seconds to remove all microorganisms. Milk so treated has no preservatives and does not need to be boiled, making it ready for consumption straight out of the package. Milk in Tetra Pak packages also has increased shelf-life and does not need to be refrigerated until opened. Tetra Pak packages are also 100% recyclable.
ABOUT KMF
Karnataka Cooperative Milk Producers' Federation Limited (KMF) is the apex body in Karnataka representing dairy farmers' cooperatives. It is the second largest dairy cooperative in the country. It is the largest cooperative for procurement as well as sale of milk in South India. One of the core functions of the Federation is the marketing of milk and milk products. Coordination of activities among unions and the developing market for milk and milk products is the responsibility of KMF. Surplus as well as deficit of liquid milk among member milk unions is monitored by the Federation. All milk and milk products are sold under a common brand name, Nandini.
ABOUT TETRA PAK
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™," reflects our vision to make food safe and available, everywhere. More information about Tetra Pak, which was recently accorded Business Superbrands status, is available at www.tetrapak.com
Sourced From:Genesis Burson-Marsteller
