Thursday, February 9, 2012

Actress Ramya inaugurated Shopper Stop 50th Store launch at Gopalan Mall in Bangalore

Shoppers Stop, India’s premier fashion and lifestyle destination, celebrates a milestone with the opening of its Fiftieth (50th) store in the country. The newest Shoppers Stop store, located at Gopalan Signature Towers in Bengaluru, was inaugurated with heartfelt cheers and joyful celebrations. To add a dash of glamour, renowned Kannada actress- Ramya graced the occasion with her presence.

The sparkling new store sprawls over 56,000 square feet offering customers an expansive retail experience across three levels – ground, first and second. The store’s look and feel is grandiose, with contemporary interiors and international layout. The ample space ensures an uncluttered, luxuriant, and cosmopolitan shopping environment.

Ramya shared, “I am honoured to be part of Shoppers Stop’s Fiftieth store launch celebrations. The new store is indeed a wonderful addition to the already fashion-conscious city. I find most of my favourite brands at Shoppers Stop.”

Speaking on the occasion,   Mr. Govind Shrikhande – Customer Care Associate & Managing Director, Shoppers Stop Ltd. said “It is with immense pride and pleasure that we inaugurate our Fiftieth store in India. This momentous occasion is even more special for us since we have just crossed our twentieth year of fashion retailing. Over the last two decades of success and accomplishments, we have earned the reputation of providing our customers with an unparalleled and world-class shopping experience. Our Fiftieth store heralds a new era in our consistent aim to transform the retail landscape of the country.”

He further added, “This store also marks the Sixth store in Bengaluru. We have a sizeable base of loyal customers in this city who form a significant part of our 2.3 million base of First Citizen members.”

Bengaluru citizens will be treated to a wide display of crème de la crème international and Indian brands such as UCB, Jack & Jones, Austin Reed, US Polo, Mustang, Forever New, to name a few. Besides, international brands, Shoppers Stop also retails a range of merchandise under its exclusive brands namely Stop, Kashish, Life, Haute Curry, Elliza Donatein, inSense’, iJeanswear, Mario Zegnoti, and Vettorio Fratini, amongst others.

At the ground level entry customers will find an array of fashionable merchandise across categories like cosmetics, perfumes, artificial and fine jewellery, handbags, footwear, personal accessories such as sunglasses and watches; and women’s Indian wear.

The first floor offers unparalleled options in ladies western wear, kids’ apparel and home decor. It also houses Mothercare - world-renowned brand for maternity, baby and childcare products. Known for its uniformly high standard of quality worldwide, Mothercare stocks a variety of products for mothers-to-be, new borns, toddlers and children till eight years of age, the focus being on function, comfort and safety, without compromising on style.

And that’s not all! The first level also has a dedicated Crossword book store - which offers the widest range of books for the young and old alike, along with magazines, CD-ROMs, music and stationery. Customers can take a short break from their shopping spree by unwinding at the Cafe Coffee Day outlet also situated on the first level.  Shopaholics can rejuvenate themselves with a steaming cup of coffee before embarking on a second round of splurging.

As customers move upward to the second level they will find a wide array of men’s apparel ranging from formals to casuals, an assortment of denim brands and an extensive display of suits & jackets.

Emphasis is given to customer convenience with customer friendly signage, ample and spacious trial rooms, mama’s room, large cashiering banks on each floor, alteration desk, customer service desk with complimentary gift wrapping service, the First Citizen members’ lounge, to name a few. The store is also equipped with special trial rooms for physically challenged customers.

Shoppers Stop’s First Citizen Loyalty programme is the largest loyalty programme in the category with a growing base of over 2.3 million members across the country. Under this programme, customers who sign up for the First Citizen membership with Shoppers Stop are treated to various offers and special privileges such as the exclusive First Citizen lounge at every store, facility to redeem their reward points directly at the cash counter, exclusive cash counters for Golden Glow members, exclusive preview of Sale and other annual offers to name a few.

Shoppers Stop pioneered modern retail in India and is the highest benchmark of modern retailing standards in the country. It is the largest chain of large-format department store in the country with Fifty (50) stores in Twenty two (22) cities.

About Shoppers Stop

Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shoppers Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr. Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry, which includes veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the ‘Golden Scale Trophy’ to Mr. Nagesh in honour of this achievement.