MAK Mobility will provide the platform for distribution and supply chain management of the brand in India. In a highly competitive environment, successful Smartphone distribution requires value added distribution and strong relationship with key retail chains/outlets for which MAK has the desired management bandwidth and competence to effectively deliver the same.
Mr. Li Hongtao, Chairman of KONKA Telecom said, “We aim to offer quality products with novel features matching the expectations of the discerning consumers, especially the youth whose lifestyle increasingly revolves around smart devices. We plan to create localized mobile internet eco-system by providing smart devices bundled with cloud based services and applications”
He further added, “We were very careful in selecting our partners in India as this is a long term plan for us and we would like to bet on teams which have the proven ability to manage scale without compromising on the essentials of the business. Our products are going to be our testimonials.”
Commenting on their distribution strategy, Mr. Manish Pengoriya, Director of MAK Mobility Pvt. Ltd. said, “Our success will be based on building robust real time distribution network focused on the key smartphones markets across India. We would endeavor to provide KONKA customers with matchless experience and quality through investment in technology enabling real time distribution and in development of KONKA Smartphone experience zones in key retail outlets across the country.”
The Indian market is the fastest growing after China and has the world’s second largest number of wireless subscribers, around 950 million and growing.
About KONKA:
KONKA is a leading global consumer electronics and mobile phone company with sales of USD 3 Bn in 2011. The company has over 25000 employees, 5 manufacturing bases in China and 3 manufacturing bases in Indonesia, Mexico and Turkey The company is listed on the Shenzhen Stock Exchange from 1992, with 400 million A-shares and 200 million B-shares. The company is ranked 5th among “Top 10 valuable Chinese electronic Brands” awarded by IDG in CES and Famous trademark: Top 10 of the "China Well-know trademarks" having brand value of USD 2 billion .
About MAK Mobility:
MAK Mobility is a newly established Device & Distribution company focusing on developing products and solutions across the Mobility space while leveraging the huge opportunity that exists in India and across similar economies in the ASEAN region. The management is driven by a team of highly experienced professionals who have been associated with some of the leading Multinational Brands in the Cellular Industry right from inception. They have also been closely associated with the launch & development of Domestic Mobile Handset Brands across the Asia Pacific region. The company has very strong relationships with the Trade and Manufacturing Eco system in China. Key Channel partners will also hold equity in the company ensuring their commitment & loyalty which in turn will be the key drivers for success & growth in this challenging but highly potential Marketplace
