This larger than life stocking is lined with red stain fabric and red velvet. Over 700 meters of fabric have been used for the construction of the stocking. With this installation, Shoppers Stop is set to make an entry into the Guinness Book of World Records and the Limca Book of Records.
This stocking has been made in a record time of 10 days by the in-house Visual Merchandising team. Over 60 people worked round the clock to construct this enormous structure. The stocking is encircled with lights and festive lamps which glow through the night.
Speaking about this, Mr. Vinay Bhatia, Customer Care Associate & Senior Vice-President, Marketing & Loyalty, Shoppers Stop Ltd. said, “It is our constant aim to surprise and excite our customers with unique shopping experiences. The Christmas spirit gives us the perfect opportunity to delight our customers. We have created the world’s largest Christmas stocking to symbolize the unparalleled options for festive shopping available at our stores. We are also in the running to create a record for the world’s largest stocking in the Guinness Book of World Records as well as in the Limca Book of Records.”
For this gifting season, Shoppers Stop First Citizen Members get to decide what they want as a gift from Shoppers Stop! The ‘Choose Your Own Gift’ offers First Citizen Members to shop worth Rs. 30,000 and receive 3,571* Bonus Reward Points, and shop worth Rs. 1, 00,000 to get 17,143* Bonus Reward Points.
Catch the world’s largest stocking installed in Bengaluru till January 2nd , 2013.
About Shoppers Stop
Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Shoppers Stop Ltd has a national presence, with over 2.7 million square feet area across 54 stores (including 2 airport stores) in 24 cities viz. Ahmedabad, Aurangabad, Amritsar, Bengaluru (7 stores), Bhopal, Chennai (3 stores), Delhi (5 stores), Durgapur, Gurgaon (2 stores), Ghaziabad, Hyderabad (4 stores), Indore, Jaipur (2 stores), Jalandhar, Kolkata (3 stores), Latur, Lucknow, Mumbai (8 stores), Mysore, Noida, Pune (5 stores), Siliguri, Vijayawada and Coimbatore.
Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shoppers Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr.Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry, which includes veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the ‘Golden Scale Trophy’ to Mr.Nagesh in honour of this achievement.
Mr.GovindShrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. received prestigious honours of the ‘Retail Professional of the Year’ by CMAI in 2009 & ‘Most Admired Fashion Retail Professional’ at the Images Fashion Awards 2010.
Star Retailer Awards consecutively for three years (2008, 2009 & 2010) named Shoppers Stop the ‘Department Store of the Year ‘. Shoppers Stop also received a Merit Certificate in the category ‘Department Store > 20000 sq.ft.’ at the VMRD Retail Design Awards 2011, the ‘Prestigious Loyalty’ award for Customer & Brand loyalty in the ‘Retail Sector’ consecutively for three years (2010, 2011 & 2012) at the Loyalty Summit and alsothe ‘Direct Marketing Campaign of the Year’ at the Loyalty Summitof 2012. Shoppers Stop Ltd has been conferred with the ‘Best Retail Marketing Campaign of the Year’ Award and ‘Customer Loyalty programme’ award at the 7th Reid & Taylor Awards for Retail Excellence at Asia Retail Forum (Asia Retail Congress). Images Beauty & Wellness Awards 2012 awarded Shoppers Stop with the ‘Most Admired Beauty Products Retailer of the Year’ award.ET Retail Awards, backed by the Economic Times and Retail Association of India (RAI), have awarded Shoppers Stop with the ‘Marketing Idea of The Year’ award for the Zoozoo merchandise tie-up with Vodafone-Essar. It has also been recognised as the ‘Most Respected Company in the Retail Sector’ By Business World. Shoppers Stop.com has been recognised as the ‘Most Admired Non-Store Fashion and Lifestyle Retailer’ of the Year at the Images Fashion Awards 2011.
Shoppers Stop has also introduced new formats in the market vizHomeStop – the exclusive home furnishings, décor as well as furniture store and HyperCity– a premium shopping destination for Foods, Homeware, Home Entertainment, Hi-Tech Appliances, Furniture, Sports, Toys & Fashion.
